Recent Posts page 2

Why your nonprofit website and CRM want to be integrated

By Dave Bowers on Aug. 3, 2017


Relying on spreadsheets to keep track of your organization's donors, volunteers, and other contacts gets tiresome...

Avoid Sustainability Language Disconnect: Show Don’t Tell

By Pat Heffernan on Aug. 1, 2017

Signs abound of a growing sustainability language disconnect between marketers’ communications and what consumer and...

A Vermont designer’s marketing observations in Morocco

By Brad Pettengill on Jul. 27, 2017


For her recent birthday, my wife wanted to wake up in an exotic location. She wanted to experience Morocco,...

How to make your content work harder: Atomization

By Pat Heffernan on Jul. 13, 2017


Yes, it takes a lot of work to create a stellar piece of content today. And there are no shortcuts. You need to...

How to Answer WIIFM or “Do I See Me Now?”

By Pat Heffernan on Jul. 6, 2017

I expect What’s In It For Me (WIIFM), to be crystal clear. And your customers do too.

How to work with your designer to get the best logo design

By Brad Pettengill on Jun. 29, 2017

Do Nonprofits Need a Creative Brief for Behavior Change?  

By Tara Pereira on Jun. 22, 2017


Having clear communication and a solid creative process between agency team members and your nonprofit management...

Message Framing and Your Brain: Formula for change

By Pat Heffernan on Jun. 15, 2017


If you’re like most change communicators I know, you spend quite a bit of time keeping up on what’s known and...

Quick Tips for Effective Landing Pages

By Dave Bowers on Jun. 8, 2017


What is a landing page?

A landing page is simply the website page where your visitors land after they type in or...