2 min read
How to Make the Best Files for Printing
Dave Bowers: Feb 14, 2024
Good printing prepress file preparation takes time. In the era of digital design, prepress work looks deceptively easy. Making sure your files are...
ABOUT CHANGE COVERSATIONS
The Change Conversations blog is where changemakers find inspiration and insights on the power of mission-driven communication to create the change you want to see.
3 min read
5 Good Ways to Research and Find Your Potential Customers
Pat Heffernan: Jan 11, 2024
Everyone tells you that you need to research your potential customers, but no one tells you much about how to do it. Whether you are in a small...
5 min read
Web Accessibility and You: Why It Matters
Karen Wilkinson: Dec 14, 2023
There are over 1 billion people around the world with disabilities, who have a combined spending power of approximately $6 trillion. This includes...
4 min read
5 SEO Basics to Make Your Best Content Eminently Findable
Pat Heffernan: Aug 26, 2022
Whew! You’re exhausted. You’ve just finished a sprint to get your mobile-first site updated after Google’s latest Core Web Vitals algorithm change....
3 min read
Promotional Item or Landfill?
Dave Bowers: Dec 23, 2021
Promotional products were a $20 billion dollar industry by 2014, with brands appearing on everything from award plaques to watches. By dollar volume...
3 min read
Effective Employee Recruitment Marketing for Professional Firms
Intern Blogger: Apr 9, 2020
According to the Bureau of Labor Statistics, “7.1 million openings were available in February 2019, but only 5.7 million hires were made.” When there...
5 min read
Should Your Brand Take a Stand?
Intern Blogger: Mar 12, 2020
More and more companies are wrestling with the questions: Should your brand take a stand? What are the potential benefits? What are the risks? How do...
5 min read
Why You Need a Mission-Driven Blog (+ how to make it better)
Dave Bowers: Nov 28, 2019
A company blog helps you connect with customers and prospects by providing useful content that can be found through search and promotion. Its many...
6 min read
Tips for Quick Photos (and Common Copyright Risks To Avoid)
Pat Heffernan: Nov 14, 2019
How can you quickly and safely create the images you need for your blogging and social media efforts and avoid common copyright risks? Unless your...
3 min read
Are Your Branding Colors Web Accessible?
Karen Wilkinson: Oct 24, 2019
Consistency is king when it comes to using your branding colors across all mediums, including your website. But designing for legibility and...
2 min read
Why Values-Based Communication?
Pat Heffernan: Oct 10, 2019
Consistent values-based communication. I believe everyone benefits when a mission-driven business or nonprofit focuses on words, messages, issues,...
4 min read
Small Business Owners: Stop Ignoring Your Audio Brand
Hiro Soga: Sep 26, 2019
When you think branding, what comes to mind? Logos, colors, the name of your company, your company tagline — but how about sound or audio? As the...