The Change Conversations blog is where changemakers find inspiration and insights on the power of mission-driven communication to create the change you want to see.
4 min read
Hiro Soga: 6/27/19 11:42 AM
Images, videos, sound bites, and other media are great ways to cut through the clutter online for small businesses or nonprofits. But a common mishap...
3 min read
Pat Heffernan: 6/13/19 11:21 AM
The more you know, the harder it is to remove the curse of knowledge from your writing. After years of education and experience in your field, you...
6 min read
Dave Bowers: 5/23/19 1:00 PM
Considering a new website? Your goal is a stunning and hard-working new website in a process as smooth as possible. Miscommunication or conflict with...
4 min read
Intern Blogger: 5/9/19 11:42 AM
You may think your local nonprofit cannot use flashy campaign tools to set your organization apart. You may think those tools are for businesses and...
6 min read
Intern Blogger: 4/25/19 11:03 AM
Do you need a high-quality video for your small business? Don't hesitate because you worry about breaking the bank. If your business has a fan or two...
5 min read
Pat Heffernan: 4/11/19 11:50 AM
Last week in a client meeting I was asked a string of marketing questions that I have been asked many times before. “Is that a good open rate, a good...
3 min read
Pat Heffernan: 3/14/19 11:52 AM
It often happens this way. First I hear a book author on NPR talking about an interesting subject, then the issue comes up with friends, and then...
2 min read
Hiro Soga: 2/28/19 11:38 AM
Change Convos · Creating Quality Video Content on a Budget Here’s the bottom line. If you’re not making online video content for your business,...
3 min read
Pat Heffernan: 2/14/19 11:33 AM
Your business or nonprofit faces copyright dangers on both sides of the copyright law: For violating someone else’s copyright, resulting in hefty...
4 min read
Dave Bowers: 1/24/19 11:40 AM
We’re nearly a month into the new year, so it’s time to put into action a new year’s resolution for your website and blog. Your website is the...
2 min read
Pat Heffernan: 1/10/19 11:43 AM
Wuss isn’t a word I use often, but during my drive home from the holidays it came to my mind fleetingly as an appropriate self-description. I started...
3 min read
Hiro Soga: 10/25/18 10:50 AM
So why are podcasts your next best marketing tool? Not only is the number of podcast listeners on the rise, they are engaged in the content. And...
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