Change Strategy: Avoid Bad Words and Message Mistakes

 

Do you worry about saying bad words? I know sometimes it feels as if I spend an inordinate amount of time thinking about how to avoid bad words and message mistakes. For change strategy, bad words are the ones that trigger bad frames — frames that run counter to the positive social change you want to see.

Posted by Pat Heffernan on 9/14/17 10:00 AM

Google Demands HTTPS Security: Is your site ready?

 

If you have a website without the HTTPS protocol, you should have received an email recently telling you that Google Chrome will show a security warning to your site visitors starting in October. Uh-oh, and now what do you do?

Posted by Dave Bowers on 9/7/17 10:00 AM

Basic Quality Control for your Brand Image

 

It’s a familiar problem. You have invested a great deal of time and money to create a strong visual identity for your mission-driven organization. But the stuff that’s out there in the public eye representing you is not consistent: colors don't match, your logo is stretched or fuzzy, or your promotional materials appear disjointed and don't speak with one voice. So your brand is compromised. Which can lead to doubt, distrust and lack of confidence in the quality of your service or product. How do you prevent it?

Posted by Brad Pettengill on 8/31/17 10:00 AM

Nonprofits: How to Master Video Marketing

 

More than ever before, nonprofits need to integrate video content into annual marketing campaigns. Every day there are new opportunities and increasing demand to produce video, enagage with your community, and strengthen the effectiveness of your nonprofit marketing. 

Posted by Tara Pereira on 8/28/17 10:18 AM

How to write an effective nonprofit video script

 

No nonprofit can afford to produce a video that is not inline with its marketing goals and outreach plans. The more your nonprofit team can lay out a a tight mission-aligned script and creative plan prior to production, the more likely your reach and engagement will increase with your target audience.

Posted by Tara Pereira on 8/24/17 10:00 AM

Why you can't just use the image you just found

 

We build websites. It’s not all we do, but it is a big part of the services we offer to clients large and small. Often during the process we complete a review of what content a client already has, what they need, and how to get what’s missing.

Posted by Dave Bowers on 8/18/17 10:00 AM

5 Reasons Why Ephemeral Content will Keep your Audience Hooked

 

Ephemeral content, which lasts only a short time before disappearing, is on the rise and being led by the popularity of Snapchat. Other platforms like Instagram and Facebook are following in Snapchat’s footsteps, so now more and more platforms are providing a similar service for distributing short-lived content. Ephemeral content is fleeting, and novel, which is the appeal for many (especially younger) users. Live streaming videos, and Snapchat Stories, are a few examples of ephemeral content. Is it worth investing your limited time and money to develop content that disappears in moments or within 24 hours?

Posted by Guest Blogger on 8/17/17 11:00 AM

Changing Minds: Social math, stories and framing

While officially this is the second in a series of posts about changing minds and message framing, you may be interested because it can also be considered either a confessional about numbers, a bias for whole-brain thinking, or a how-to use social math to illustrate the need for change.

Posted by Pat Heffernan on 8/10/17 4:45 PM

Why your nonprofit website and CRM want to be integrated

 

Relying on spreadsheets to keep track of your organization's donors, volunteers, and other contacts gets tiresome and ineffective quickly. But many nonprofit managers with strong websites shy away from integrating tools like CRMs (Customer, or Constituent, Relationship Management) software that are designed to help you manage contact lists or databases of members, volunteers, donors or subscribers. Why?

Posted by Dave Bowers on 8/3/17 10:00 AM

Avoid Sustainability Language Disconnect: Show Don’t Tell

Signs abound of a growing sustainability language disconnect between marketers’ communications and what consumer and business customers understand, or care about. If sustainability is core to your mission, you can ask yourself a few questions to avoid a disconnect in your communications.

Posted by Pat Heffernan on 8/1/17 10:04 AM

A Vermont designer’s marketing observations in Morocco

 

For her recent birthday, my wife wanted to wake up in an exotic location. She wanted to experience Morocco, despite the warnings from friends and family about "that part of the world" in this current geopolitical climate. Nevertheless, she persisted, and soon we were poring over printouts from Google Earth, planning the route that would take us around the entire country in seven days.

Posted by Brad Pettengill on 7/27/17 10:00 AM

How to make your content work harder: Atomization

 

Yes, it takes a lot of work to create a stellar piece of content today. And there are no shortcuts. You need to develop the content strategy idea, do the topic research, do keyphrase research, check what your competitors are doing, write the piece, develop complementary graphics, refine, proof, optimize, publish, and promote your content. Phew! Rinse and repeat isn’t very appealing for any mission-driven organization right after such an effort. How can you make that epic content you worked so hard to produce work even harder?

Posted by Pat Heffernan on 7/13/17 10:00 AM

How to Answer WIIFM or “Do I See Me Now?”

I expect What’s In It For Me (WIIFM), to be crystal clear. And your customers do too.

Posted by Pat Heffernan on 7/6/17 10:00 AM

How to work with your designer to get the best logo design

Posted by Brad Pettengill on 6/29/17 10:00 AM

Do Nonprofits Need a Creative Brief for Behavior Change?  

 

Having clear communication and a solid creative process between agency team members and your nonprofit management team is imperative.  It is important to get it right so that everyone can move toward the same project goals, especially when resources are limited. We’ve written about developing a plan for your next video and preparing for your next print project. We’ve also discussed marketing consistency. All of these have one thing in common - the creative brief.

Posted by Tara Pereira on 6/22/17 1:00 PM

Message Framing and Your Brain: Formula for change

 

If you’re like most change communicators I know, you spend quite a bit of time keeping up on what’s known and what’s new in communication, persuasion and cognitive bias. I know our team certainly does. But a spate of new brain science research is advancing understanding of how our brains work — and raising new questions about how to apply that knowledge to change minds.

Posted by Pat Heffernan on 6/15/17 10:00 AM

Quick Tips for Effective Landing Pages

 

What is a landing page?

A landing page is simply the website page where your visitors land after they type in or click a link. The link can be on a Search Engine Results Page (SERP) or from an article or from an advertisement. The purpose of any landing page on your website is specifically to prompt a certain action or result. Here are a few quick tips for effective landing pages to keep in mind.

Posted by Dave Bowers on 6/8/17 10:30 AM

When should you hire a marketing agency?

 

Is your nonprofit embarking on an outreach campaign focused on a new community? Does your government agency need message training on a new subject, or a social media plan that can be sustained by current team members? Should you hire a marketing agency?

For many smaller businesses and nonprofits in Vermont, there can be limited time, resources or expertise available for existing team members to commit to these critical activities. Time spent on marketing may be viewed by some as time spent away from the greater mission. I would say that your marketing or outreach communications is an essential part of advancing the greater mission you are working towards.

Posted by Tara Pereira on 5/25/17 10:00 AM