Brand Identity and Logo Design

A brand identity is much more than just a logo and color palette; it is what sets your organization, person, product or service apart. We understand your brand is your story — the complete picture of who you are, what you do, how you do it, and most importantly, your big why.

Unlike many marketing firms who approach branding strictly from a graphic or visual perspective, we believe the most important part of a successful branding project is matching your vision to your positioning and differentiation strategy.

Building your brand identity and developing a logo design includes research of competitor marks, creation of multiple design alternatives, refinement of the final selection, specification of key colors and complementary colors for use in a wide variety of media (e.g., print, web), and can also involve developing a trademark application and a style manual that documents the standards and guidelines for logo use.