Brand Strategy & Positioning

Visual Identity & Logo Design
A brand identity is much more than just a logo and color palette; it is what sets your organization, person, product or service apart. We understand your brand is your story — the complete picture of who you are, what you do, how you do it, and most importantly, your big why.
 

Unlike many marketing firms who approach branding strictly from a graphic or visual perspective, we believe the most important part of a successful branding project is matching your vision to your positioning and differentiation strategy.

Building your brand identity and developing a logo design includes research of competitor marks, creation of multiple design alternatives, refinement of the final selection, specification of key colors and complementary colors for use in a wide variety of media (e.g., print, web), and can also involve helping with a trademark application and developing a style manual that documents the standards and guidelines for logo use.

 700x500_branding_GMCv2.jpg

We invite you to dive more deeply into branding and positioning, or contact us by whatever means works best for you: phone, message, email, or schedule an appointment.

refresh your marketing - download a positioning statement worksheet