Americans are Turning Off the News
If you find yourself skimming the morning news and skipping the evening news, you're not alone. ...
Unlike many marketing firms who approach branding strictly from a graphic or visual perspective, we believe the most important part of a successful branding project is matching your vision to your positioning and differentiation strategy.
Building your brand identity and developing a logo design includes research of competitor marks, creation of multiple design alternatives, refinement of the final selection, specification of key colors and complementary colors for use in a wide variety of media (e.g., print, web), and can also involve helping with a trademark application and developing a style manual that documents the standards and guidelines for logo use.