Brand Strategy & Positioning

Visual Identity & Logo Design

A brand identity is much more than just a logo and color palette; it is what sets your organization, person, product or service apart. We understand your brand is your story — the complete picture of who you are, what you do, how you do it, and most importantly, your big why.

Unlike many marketing firms who approach branding strictly from a graphic or visual perspective, we believe the most important part of a successful branding project is matching your vision to your positioning and differentiation strategy.

Building your brand identity and developing a logo design includes research of competitor marks, creation of multiple design alternatives, refinement of the final selection, specification of key colors and complementary colors for use in a wide variety of media (e.g., print, web), and can also involve helping with a trademark application and developing a style manual that documents the standards and guidelines for logo use.


We invite you to dive more deeply into branding and positioning, or contact us by whatever means works best for you: phone, message, email, or schedule an appointment.

refresh your marketing - download a positioning statement worksheet