Resources for Change

We regularly update this collection of free publications, presentations, and other Resources for Change to help you unlock the power of communication. Check back often.


Featured Resources

In the spring of 2020, the coronavirus pandemic delivered a dramatic lesson in the need for crisis and emergency communication to every mission-driven organization in the United States. Thankfully, our clients were prepared — either with a foundation of identified stakeholder needs and communication principles, or a formal crisis communication plan. Here is a sampling of our crisis communication resources.

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Crisis Communication Priorities and Protocols

Crisis and Emergency Risk Communication: Best Practices [CDC podcast and transcript describes the five most common mistakes made in emergency communication to the public and how to counter them.

Crisis and Emergency Communication Checklist [pdf]



Guides and Ebooks

The Guide to Inclusive Language
Guide-to-inclusive-languageWe understand that changing old patterns can be intimidating at first. That’s why we created the Guide to Inclusive Language to help you look at how to reduce the barriers that unconscious biases in your visual and verbal messages can present.

Your Guide to Video Strategy
video-strategy-webDownload Your Guide to Video Strategy e-book to get the most from your video projects.


How to Monitor Social Media in 10 Minutes a Day
Monitoring-Social-Media_cover-4Social media provides an wonderful opportunity for you to reach out to potential customers, but should you be expected to monitor around the clock? Which networks should you pay attention to? Where do you even start? In this ebook, How to Monitor Social Media in 10 Minutes a Day, we'll answer these questions and teach you how to streamline your social media monitoring process.



News & Updates

change_conversations_header_stacked1Change Conversations blog
Get Information and Inspiration for Changemakers (Email twice a month with latest post)

FriendsPartnersLogo405Friends & Partners newsletter
This occasional newsletter chronicles the exploits and interests of our friends & partners (Email 2-3 times a year)



Checklists, Charts and Tips [PDF files]

Website accessibility checklist (PDF)

Process to Build an Inbound Marketing Offer (PDF)

Blog and Social Media Image reference chart

Tips for Reluctant Marketers: How to Close a Deal, Make the Ask



Templates and Worksheets

Story Impact Rating score sheet

DIY Video Production Checklist

Positioning Statement Worksheet

Sample Nonprofit Website Request for Proposal (RFP) template

SMART Goals worksheet



Presentations and Papers

21 Inspiring Quotes from Changemakers 

Behavior Change & Social Marketing: Common Pitfalls, Practical Tips
(Moving from Awareness to Action to Reduce the Use of Fossil Fuels)

Social media integration for values-based organizations

Glossary of Marketing Terms