Resources for Change

We regularly update this collection of free publications, presentations, and other Resources for Change to help you unlock the power of communication. Check back often.

Featured Resources

In the spring of 2020, the coronavirus pandemic delivered a dramatic lesson in the need for crisis and emergency communication to every mission-driven organization in the United States. Thankfully, our clients were prepared — either with a foundation of identified stakeholder needs and communication principles, or a formal crisis communication plan. Here is a sampling of our crisis communication resources.

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Crisis Communication Priorities and Protocols

Crisis and Emergency Risk Communication: Best Practices [CDC podcast and transcript describes the five most common mistakes made in emergency communication to the public and how to counter them.]

Crisis and Emergency Communication Checklist [pdf]

Guides and Ebooks

Guide-to-inclusive-language We understand that changing old patterns can be intimidating at first. That’s why we created the Guide to Inclusive Language to help you look at how to reduce the barriers that unconscious biases in your visual and verbal messages can present.

Download Your Guide to Video Strategy e-book to get the most from your video projects.

Social media provides an wonderful opportunity for you to reach out to potential customers, but should you be expected to monitor around the clock? Which networks should you pay attention to? Where do you even start? In this ebook, How to Monitor Social Media in 10 Minutes a Day, we'll answer these questions and teach you how to streamline your social media monitoring process.