Integrated Marketing Communication
You want your branding, public relations, digital and traditional marketing to work together seamlessly, and effectively — whatever the marketing term-du-jour is for the services you need.
What is Integrated Marketing?
There are more marketing channels now than ever before. An integrated marketing communication strategy fuses traditional and digital marketing techniques to harness the best of classic and modern communication methods. You can think of integrated marketing as a well-rounded program that uses both offline and online techniques. (The terms 360 campaign and multi-channel marketing are also used to describe the concept.)
Examples of traditional marketing approaches include tangible tools such as business cards, print ads in newspapers or magazines, posters, commercials on TV and radio, billboards and brochures. Another 'real world' example of traditional marketing is events or trade shows where you network with people and have the opportunity to build a rapport with them, or when people find your business through a referral.
Examples of digital marketing include tools like websites, social media mentions on Facebook, YouTube videos, banner ads, organic online search, or paid search. Digital events are possible too, including webinars, Twitter chats, or Google Hangouts.
With an integrated marketing communication strategy, your advertising, public relations, video marketing, direct marketing, event sponsorships, social media and sales promotions reinforce each other to provide clarity, consistency, and maximum communication impact.
We believe a multi-channel approach that leverages the unique benefits of paper and in-person interactions with the convenience, accessibility and reach of digital marketing will perform best.
We offer a custom selection of Client Success Stories for those interested in a deeper look at integrated marketing client projects.