Branding Strategy and Positioning
We have enjoyed many opportunities to help nonprofits, businesses and government agencies with branding, positioning and mission-driven strategy since our inception.
Positioning defines the mental position a company and its products/services wants to hold in customers’ minds, in relation to its competitors. It is the touchstone for developing new products, creative copy, and designs for advertising, marketing, and public relations efforts.
Differentiation is a critical component to the success of any brand and a significant portion of the focus in our collaborative branding process. Positioning not only helps build internal consensus for those who will be implementing your branding tactics, but it provides a strong basis for a comprehensive brand strategy.