Skip to the main content.

Brand Strategy and Positioning

We have enjoyed many opportunities to help changemakers with branding, positioning and mission-driven strategy since our inception.

Positioning defines the mental position a company and its products/services wants to hold in customers’ minds, in relation to its competitors. It is the touchstone for developing new products, creative copy, and designs for advertising, marketing, and public relations efforts. This differentiation is a critical component to the success of any brand and a significant portion of the focus in our collaborative branding process.

Positioning provides a strong basis for a comprehensive brand strategy. We invite you to dive more deeply into branding and positioning, or contact us by whatever means works best for you: phone, message, email, or schedule an appointment.


refresh your marketing - download a positioning statement worksheet