The Change Conversations blog is where changemakers find inspiration and insights on the power of mission-driven communication to create the change you want to see.
5 min read
Pat Heffernan: 4/11/19 11:50 AM
Last week in a client meeting I was asked a string of marketing questions that I have been asked many times before. “Is that a good open rate, a good...
3 min read
Pat Heffernan: 3/14/19 11:52 AM
It often happens this way. First I hear a book author on NPR talking about an interesting subject, then the issue comes up with friends, and then...
2 min read
Hiro Soga: 2/28/19 11:38 AM
Change Convos · Creating Quality Video Content on a Budget Here’s the bottom line. If you’re not making online video content for your business,...
3 min read
Pat Heffernan: 2/14/19 11:33 AM
Your business or nonprofit faces copyright dangers on both sides of the copyright law: For violating someone else’s copyright, resulting in hefty...
4 min read
Dave Bowers: 1/24/19 11:40 AM
We’re nearly a month into the new year, so it’s time to put into action a new year’s resolution for your website and blog. Your website is the...
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Pat Heffernan: 1/10/19 11:43 AM
Wuss isn’t a word I use often, but during my drive home from the holidays it came to my mind fleetingly as an appropriate self-description. I started...
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Hiro Soga: 10/25/18 10:50 AM
So why are podcasts your next best marketing tool? Not only is the number of podcast listeners on the rise, they are engaged in the content. And...
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Since making the switch from a public sector marketing department to a private sector marketing agency, I’ve learned a thing or two from both sides...
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Dave Bowers: 9/27/18 11:43 AM
Your company website is the center of your brand identity, marketing, sales, and customer relations. More than 80% of shoppers do online research...
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Pat Heffernan: 9/13/18 11:43 AM
The strategy of framing messages for change has never seemed more important — or more difficult. Never more important because pressing issues like...
4 min read
Intern Blogger: 8/23/18 11:50 AM
Generating quality website traffic is critical to raising awareness for your mission-driven business. With search engine companies frequently...
3 min read
Blogging, tweeting, pinning, posting – you know it's essential, but what do you do when you have reluctant marketers on your staff who are...
