Change Conversations blog

5 min read

Seven Signs It’s Time to Update Your Website

By Dave Bowers on 9/27/18 11:43 AM

Your company website is the center of your brand identity, marketing, sales, and customer relations. More than 80% of shoppers do online research before they buy (AdWeek).You spent a lot of time and money to build your organization and develop your website so you don't want to repeat that effort unnecessarily. Let's look at seven factors to help you decide if it's time to update your website — or not. 

4 min read

How to Frame a Powerful Social Change Message

By Pat Heffernan on 9/13/18 11:43 AM

The strategy of framing messages for change has never seemed more important — or more difficult. Never more important because pressing issues like suicides, random acts of violence, air and water pollution, extreme weather events, and opioid addiction are surging and seemingly intractable. Never more difficult because sharing the stories of the individuals affected has never been easier — but stories of an individual’s problem hide systemic approaches and solutions. Never more difficult because inadvertently triggering a counterproductive mental frame associated with one ‘side’ or the other of a polarized debate has never been easier.

Wondering if you can successfully frame a change message today? Let's look at how (and why) to rise to the challenge.

 

5 min read

Why Pillar Pages are the key to your SEO

By Intern Blogger on 8/23/18 11:50 AM

Generating quality website traffic is critical to raising awareness for your mission-driven business. With search engine companies frequently changing their algorithms and requirements, it can be a challenge to stay up-to-date so your site can be visible to as many people as would be interested in what you offer as possible. I’m here to help by explaining why creating content pillars supported by long-tailed keywords is now the latest best practice for search engine optimization (SEO).

4 min read

Ethical Marketing Research: What You Should and Should NOT Do

By Intern Blogger on 8/9/18 11:37 AM

As a novice to the business world, I had no idea that there were so many marketing research standards and ethics in place. I have learned that research guidelines are designed to protect a company’s workers, its customers, and the validity of the information gathered — but the risk or reward for certain guidelines are not always clear. How can your small business get the cost-effective marketing research you need while still upholding multiple codes of ethics?

5 min read

Reluctant marketers on staff? Here's how to conquer their fear of social media

By Clare Innes on 7/26/18 10:47 AM

 

Blogging, tweeting, pinning, posting – you know it's essential, but what do you do when you have reluctant marketers on your staff who are uncomfortable making a splash in the social media pool? After all, 55% of charitable organizations using social media say it plays an important role in their marketing efforts. It's time to convince those reluctant marketers to start swimming. Here are some social media starter tips and tools to help them do just that

3 min read

Puzzled by Content Marketing vs Inbound Marketing?

By Pat Heffernan on 7/12/18 11:05 AM

Know that you are not alone. You are definitely not the only one puzzled by distinguishing between the terms content marketing and inbound marketing. It is a question I hear often. Playing such marketing buzzword bingo at your next management or trustee meeting is a waste of time for you as a busy change maker. Let’s piece together the answer to this puzzle.

6 min read

Apps to Help Navigate Social Media for Small Businesses

By Hiro Soga on 6/28/18 9:30 AM

Long gone are the days when you only had a few social media accounts to worry about. Now there’s an ocean of information and options to choose from. It seems like everyone wants to pull you onto a different ship. So how do you know which one will get you where you want to go? You may feel pressured to make your decisions quickly but investing time in researching the right choices will keep you afloat as you navigate toward being a social media marketing pro.

4 min read

How NOT to Use Customer Demographics in Your Marketing

By Pat Heffernan on 6/14/18 11:50 AM

 

Yes, you read that correctly: How NOT to use customer demographics in your marketing. In an attempt to make research-based marketing decisions, many small businesses and nonprofits rely too heavily on the copious, free demographic data available today. Relying on numbers without context obscures your view because it invites misleading conclusions and implicit bias. Let’s look at two examples that illustrate the 'data fog' problem, as well as tips to avoid making faulty demographic assumptions about your customers, prospects and communities.

6 min read

Green Swag: Tips for Keeping Your Logo Out of the Landfill

By Clare Innes on 5/24/18 11:40 AM

 

 

Free swag! There's nothing like it to get people's attention at an event ... and there's nothing like that sinking feeling you get when you see those promo items, touting your logo, filling the trash cans at the exits. Let's take a look at how to keep your logo out of the landfill and still attract the attention of your target audience.

4 min read

Wake Up Communicators: You need a GDPR checklist and guide

By Dave Bowers on 5/10/18 11:00 AM

Later this month, on May 25, the GDPR data protection and privacy law goes into effect. GDPR, or General Data Protection Regulation, is a set of rules protecting citizens and residents of the European Union and governs how companies handle their personal data. Email marketing and marketing automation activities are clearly affected. But many small businesses and nonprofits are not aware that you also need to be sensitive to GDPR if you collect personally identifiable information in any way, including contact us forms and website analytics. There's a forest of GDPR information out there so my goal is to highlight key landmarks for you.

6 min read

How to Attract Young People to Your Nonprofit

By Intern Blogger on 4/26/18 10:50 AM

You know that “big donors” come from older generations. But younger generations are just as important. Your nonprofit needs to invest in the future: young people – those who will hear your message, spread your cause, and champion your mission for many years ahead. Building relationships with young people now will allow your organization to increase its network and gain future support.

5 min read

How to Build a Strong Employer Brand for Recruitment

By Pat Heffernan on 4/12/18 11:00 AM

Mission-driven organizations can be surprised to suddenly find themselves struggling with employee recruitment and retention. (Wasn't it just yesterday that marketing was the challenge?) For years, being in the social good sector all but guaranteed you could attract and keep like-minded employees. But today, you need to support what is known as your 'employer brand' if you want to attract the talent you need to advance your mission. Let's look at why and how to build a strong employer brand.

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    About Change Conversations

    The Change Conversations blog is where changemakers find inspiration and insights on the power of mission-driven communication to create the change you want to see.

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