3 min read
How to Save Money Working with a Marketing Agency
Since making the switch from a public sector marketing department to a private sector marketing agency, I’ve learned a thing or two from both sides...
ABOUT CHANGE COVERSATIONS
The Change Conversations blog is where changemakers find inspiration and insights on the power of mission-driven communication to create the change you want to see.
4 min read
Seven Signs It’s Time to Update Your Website
Dave Bowers: 9/27/18 11:43 AM
Your company website is the center of your brand identity, marketing, sales, and customer relations. More than 80% of shoppers do online research...
3 min read
How to Frame a Powerful Social Change Message
Pat Heffernan: 9/13/18 11:43 AM
The strategy of framing messages for change has never seemed more important — or more difficult. Never more important because pressing issues like...
4 min read
Why Pillar Pages are the key to your SEO
Intern Blogger: 8/23/18 11:50 AM
Generating quality website traffic is critical to raising awareness for your mission-driven business. With search engine companies frequently...
3 min read
Ethical Marketing Research: What You Should and Should NOT Do
Intern Blogger: 8/9/18 11:37 AM
As a novice to the business world, I had no idea that there were so many marketing research standards and ethics in place. I have learned that...
3 min read
Reluctant marketers on staff? Here's how to conquer their fear of social media
Blogging, tweeting, pinning, posting – you know it's essential, but what do you do when you have reluctant marketers on your staff who are...
2 min read
Puzzled by Content Marketing vs Inbound Marketing?
Pat Heffernan: 7/12/18 11:05 AM
Know that you are not alone. You are definitely not the only one puzzled by distinguishing between the terms content marketing and inbound marketing....
4 min read
Apps to Help Navigate Social Media for Small Businesses
Hiro Soga: 6/28/18 9:30 AM
Long gone are the days when you only had a few social media accounts to worry about. Now there’s an ocean of information and options to choose from....
3 min read
How NOT to Use Customer Demographics in Your Marketing
Pat Heffernan: 6/14/18 11:50 AM
Yes, you read that correctly: How NOT to use customer demographics in your marketing. In an attempt to make research-based marketing decisions, many...
4 min read
Green Swag: Tips for Keeping Your Logo Out of the Landfill
Free swag! There's nothing like it to get people's attention at an event ... and there's nothing like that sinking feeling you get when you see those...
3 min read
Wake Up Communicators: You need a GDPR checklist and guide
Dave Bowers: 5/10/18 11:00 AM
Later this month, on May 25, the GDPR data protection and privacy law goes into effect. GDPR, or General Data Protection Regulation, is a set of...
4 min read
How to Attract Young People to Your Nonprofit
Intern Blogger: 4/26/18 10:50 AM
You know that “big donors” come from older generations. But younger generations are just as important. Your nonprofit needs to invest in the future:...
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Americans are Turning Off the News
If you find yourself skimming the morning news and skipping the evening news, you're not alone. ...
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