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ABOUT CHANGE COVERSATIONS

The Change Conversations blog is where changemakers find inspiration and insights on the power of mission-driven communication to create the change you want to see.

Check out our Guide to Inclusive Language to help you communicate

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5 min read

Web Accessibility and You: Why It Matters

There are over 1 billion people around the world with disabilities, who have a combined spending power of approximately $6 trillion. This includes...

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4 min read

5 SEO Basics to Make Your Best Content Eminently Findable

Whew! You’re exhausted. You’ve just finished a sprint to get your mobile-first site updated after Google’s latest Core Web Vitals algorithm change....

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How to promote your brand

3 min read

Promotional Item or Landfill?

Promotional products were a $20 billion dollar industry by 2014, with brands appearing on everything from award plaques to watches. By dollar volume...

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3 min read

Effective Employee Recruitment Marketing for Professional Firms

According to the Bureau of Labor Statistics, “7.1 million openings were available in February 2019, but only 5.7 million hires were made.” When there...

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5 min read

Should Your Brand Take a Stand?

More and more companies are wrestling with the questions: Should your brand take a stand? What are the potential benefits? What are the risks? How do...

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5 min read

Why You Need a Mission-Driven Blog (+ how to make it better)

A company blog helps you connect with customers and prospects by providing useful content that can be found through search and promotion. Its many...

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Tips for Fast Images & Copyright Risks to Avoid Blog Main Image

6 min read

Tips for Quick Photos (and Common Copyright Risks To Avoid)

How can you quickly and safely create the images you need for your blogging and social media efforts and avoid common copyright risks? Unless your...

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3 min read

Are Your Branding Colors Web Accessible?

Consistency is king when it comes to using your branding colors across all mediums, including your website. But designing for legibility and...

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Why Values-Based Communication? text and abstract image

2 min read

Why Values-Based Communication?

Consistent values-based communication. I believe everyone benefits when a mission-driven business or nonprofit focuses on words, messages, issues,...

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Stop Ignoring Your Audio Brand

4 min read

Small Business Owners: Stop Ignoring Your Audio Brand

When you think branding, what comes to mind? Logos, colors, the name of your company, your company tagline — but how about sound or audio? As the...

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7 Important steps to launch your new website [checklist]

3 min read

Seven important steps to launch your new website [checklist]

As the website owner, you want to be sure your investment in developing a new website is going to improve your brand awareness and return on your...

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4 min read

The Why and How to Brand Your Infographics

The current wave of infographic usage is only gaining momentum. From social media to corporate reports and even the evening news, you’re seeing these...

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