Change Conversations2

ABOUT CHANGE COVERSATIONS

The Change Conversations blog is where changemakers find inspiration and insights on the power of mission-driven communication to create the change you want to see.

A diverse group of business people put their hands in together, smiling and laughing with each other. The group is diverse in gender, age, race, and ethnicity. The people are overlayed over a textured background of green, white, and dark teal.

3 min read

How to Use Your Core Values to Inspire, Retain, and Energize Your Team

Hiro Soga: 12/12/24 10:15 AM

For the last few decades, but especially so in recent years, people are seeking out more than just an income from their place of employment. More...

5 min read

Paid, Owned, Earned Media Framework: Are You in the Right Place?

Pat Heffernan: 10/10/24 10:15 AM

In today’s rapidly evolving media landscape, understanding where and how your story is told isn’t just strategic—it’s essential. For nonprofits,...

A pattern of different sized circles textures the background in teal, red, and lime green. In the forefront is a photo of a group of diverse young adults, sorting clothing items.

4 min read

How to Attract Millennial & Gen Z Donors to Your Nonprofit

Hiro Soga: 9/12/24 10:15 AM

Traditional thinking may have you convinced “big donors” only come from older generations. But those deep in the nonprofit space know that the...

3 min read

Sweepstakes vs. Contests: How to Understand the Differences to Stay Legal and Effective

Dave Bowers: 8/8/24 10:00 AM

Contests and sweepstakes are great ways of generating interest and expanding your reach to a target audience. If you want to increase web traffic,...

A male stands at a white board with a marker in hand, on the white board is a rough sketch of the graph for effective marketing strategies.

2 min read

Effective Marketing Strategies: Do You Know When to Do What?

Pat Heffernan: 7/11/24 10:45 AM

The other day, as we pondered our (heavy) work plan together for the upcoming six weeks, a startup mission-driven client asked if there were...

A women stands at a whiteboard speaking to a small group of 3 other diverse people watching her. There is a hand and clipboard taking notes in the left bottom corner. There is a pattern of faded plus signs in repeating teal, red, and green colors in the background.

3 min read

How Can You Keep Your Marketing Research Ethical?

Hiro Soga: 6/13/24 9:45 AM

For those who are not familiar with the business world, you might not know that there are many standards and ethics in place for research and...

A young professional women sits in front of a computer with a graphic of a checklist overlayed in front of her. She sits in a typical office setting, but there are graphical floating shapes in red, teal, and green around her for design.

4 min read

Ready to Launch Your Website? 7 Simple Tips to Prevent SEO and UX Mistakes

Dave Bowers: 5/9/24 10:30 AM

As the website owner, you want to be sure your investment in developing a new website is going to improve your brand awareness and return on your...

A magpie is on the left side of the image, looking at a cluster of star graphic in red, teal, and green that are glimmering in the sun. This is overlayed on a out-of-focus forrest backdrop.

2 min read

Distracted by Shiny Object Syndrome? Focus on Your Marketing Goals.

Pat Heffernan: 4/11/24 10:45 AM

One day as I flicked through a group of RSS and Twitter feeds for a client in education, I came across a sketch that made me chuckle in recognition....