Integrating earned media into your marketing activities
Based on your goals, we tailor a custom public relations strategy for you to use the “free” or earned media effectively. For many of our clients, PR is a core tactic to leverage other marketing activities. With media outlets as willing partners in informing the public and educating target audiences, public relations can be an extremely cost effective way for us to help you reach your audience, especially if you’re seeking visibility and credibility as:
- A thought leader in your industry
- A go-to resource for the media on news stories affecting your industry or business
- A subject matter expert
- An employer of choice
- An attractive business partner for potential suppliers or prospective clients
- A nonprofit working to advance your mission
Earned media offers third-party credibility that paid advertising cannot compete with. Our PR team will work with you to determine your needs, set goals and develop a plan that is tightly integrated with any other marketing efforts to ensure all your activities (including social media and content marketing) are working effectively together.
Our goal is to maximize your marketing resources and make them work hard for you.
Every effective public relations plan starts with a solid strategy to bring you a sustained presence in the earned media. (This includes media interview preparation and messaging tailored for individual media opportunities.) Contact us today to find out how we can help put the power of PR to work for you!