Change Conversations blog

Guest Blogger

Guest bloggers are student interns at Marketing Partners who are offered the opportunity to write about their experience and learnings of interest to our community of changemakers. Individual guest bloggers are linked to their LinkedIn profile.

Recent posts by Guest Blogger

4 min read

Effective Employee Recruitment Marketing for Professional Firms

By Guest Blogger on 4/9/20 11:15 AM

According to the Bureau of Labor Statistics, “7.1 million openings were available in February 2019, but only 5.7 million hires were made.” When there are more jobs available than there are workers, companies have to use effective marketing strategies like inbound recruitment to sell your employer's brand to a job seeker. Applying for and accepting a job is a big decision, so nurturing leads who are interested in your firm is paramount.

6 min read

Should Your Brand Take a Stand?

By Guest Blogger on 3/12/20 11:45 AM

More and more companies are wrestling with the questions: Should your brand take a stand? What are the potential benefits? What are the risks? How do you decide? In this blog post we'll look at these questions.

5 min read

Driving People to Your Cause: Social Currency for Nonprofits

By Guest Blogger on 5/9/19 11:42 AM

You may think your local nonprofit cannot use flashy campaign tools to set your organization apart. You may think those tools are for businesses and big organizations and since you’re a small nonprofit, then these strategies either won’t work or aren’t appropriate for you. But social currency is an often-overlooked asset that can be powerful for small nonprofits.

8 min read

How to Create Video Testimonials for Small Business

By Guest Blogger on 4/25/19 11:03 AM

 

 

Do you need a high-quality video for your small business? Don't hesitate because you worry about breaking the bank. If your business has a fan or two that loves your services, you can make a great testimonial video on any budget. Employees who love their job with you are also perfect for testimonials.

Testimonials are a powerful way to build credibility and trust for a mission-driven business, whether you do it yourself or with the help of a production company. Let’s look at how you can get a useful testimonial with good video production quality and not a lot of money.

5 min read

Why Pillar Pages are the key to your SEO

By Guest Blogger on 8/23/18 11:50 AM

Generating quality website traffic is critical to raising awareness for your mission-driven business. With search engine companies frequently changing their algorithms and requirements, it can be a challenge to stay up-to-date so your site can be visible to as many people as would be interested in what you offer as possible. I’m here to help by explaining why creating content pillars supported by long-tailed keywords is now the latest best practice for search engine optimization (SEO).

4 min read

Ethical Marketing Research: What You Should and Should NOT Do

By Guest Blogger on 8/9/18 11:37 AM

As a novice to the business world, I had no idea that there were so many marketing research standards and ethics in place. I have learned that research guidelines are designed to protect a company’s workers, its customers, and the validity of the information gathered — but the risk or reward for certain guidelines are not always clear. How can your small business get the cost-effective marketing research you need while still upholding multiple codes of ethics?

6 min read

How to Attract Young People to Your Nonprofit

By Guest Blogger on 4/26/18 10:50 AM

You know that “big donors” come from older generations. But younger generations are just as important. Your nonprofit needs to invest in the future: young people – those who will hear your message, spread your cause, and champion your mission for many years ahead. Building relationships with young people now will allow your organization to increase its network and gain future support.

6 min read

How to Optimize Your Website for Mobile

By Guest Blogger on 12/7/17 10:05 AM

As a business owner, you most likely already know how critical it is to be active and visible online. Google prioritizes mobile friendly sites over sites that aren’t mobile friendly when listing search results. Considering the oversaturation of websites online, having a mobile optimized website can make your business stand out. Let’s look at exactly why and how mobile optimization will improve your business.

6 min read

5 Reasons Why Ephemeral Content will Keep your Audience Hooked

By Guest Blogger on 8/17/17 11:00 AM

Ephemeral content, which lasts only a short time before disappearing, is on the rise and being led by the popularity of Snapchat. Other platforms like Instagram and Facebook are following in Snapchat’s footsteps, so now more and more platforms are providing a similar service for distributing short-lived content. Ephemeral content is fleeting, and novel, which is the appeal for many (especially younger) users. Live streaming videos, and Snapchat Stories, are a few examples of ephemeral content. Is it worth investing your limited time and money to develop content that disappears in moments or within 24 hours?

4 min read

How to select the best typography for your infographics

By Guest Blogger on 4/20/17 10:00 AM

 


You sit down at your computer to develop an infographic and couldn’t be more excited to share it with your mission driven audience. Then you suddenly remember you’re not a designer. Not to worry. In the online world today, nearly anyone has access to free graphic design software and tools to create an infographic. Unfortunately, the increase of free design tools has created an increase in badly designed infographics, and poor typography is often the reason. Your goal is to reach the right audience with the right message at the right time — a poorly designed infographic will be a big fail.

4 min read

How to Keep 'Dark Social' From Hurting Your Nonprofit

By Guest Blogger on 4/13/17 1:45 PM

In a 2016 study conducted by RadiumOne, it was reported that 84% of online sharing was now being conducted via ‘dark social,’ with Facebook coming in second at a mere 9%. At this point you might be thinking, ‘What is dark social and why didn’t I know about it until now!’ And that’s exactly the point.

4 min read

How to Use Facebook Live to Connect with Your Community

By Guest Blogger on 12/8/16 10:00 AM

 

In today's social media marketing world, it's hard to stand out.  It's even harder to stand out and connect with your community at the same time. One opportunity for social media marketing made its debut this year, Facebook Live.

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    The Change Conversations blog is where changemakers find inspiration and insights on the power of mission-driven communication to create the change you want to see.

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