According to the Bureau of Labor Statistics, “7.1 million openings were available in February 2019, but only 5.7 million hires were made.” When there are more jobs available than there are workers, companies have to use effective marketing strategies like inbound recruitment to sell your employer's brand to a job seeker. Applying for and accepting a job is a big decision, so nurturing leads who are interested in your firm is paramount.

You may think your local nonprofit cannot use flashy campaign tools to set your organization apart. You may think those tools are for businesses and big organizations and since you’re a small nonprofit, then these strategies either won’t work or aren’t appropriate for you. But social currency is an often-overlooked asset that can be powerful for small nonprofits.

Do you need a high-quality video for your small business? Don't hesitate because you worry about breaking the bank. If your business has a fan or two that loves your services, you can make a great testimonial video on any budget. Employees who love their job with you are also perfect for testimonials.

Testimonials are a powerful way to build credibility and trust for a mission-driven business, whether you do it yourself or with the help of a production company. Let’s look at how you can get a useful testimonial with good video production quality and not a lot of money.

Generating quality website traffic is critical to raising awareness for your mission-driven business. With search engine companies frequently changing their algorithms and requirements, it can be a challenge to stay up-to-date so your site can be visible to as many people as would be interested in what you offer as possible. I’m here to help by explaining why creating content pillars supported by long-tailed keywords is now the latest best practice for search engine optimization (SEO).

As a novice to the business world, I had no idea that there were so many marketing research standards and ethics in place. I have learned that research guidelines are designed to protect a company’s workers, its customers, and the validity of the information gathered — but the risk or reward for certain guidelines are not always clear. How can your small business get the cost-effective marketing research you need while still upholding multiple codes of ethics?

You know that “big donors” come from older generations. But younger generations are just as important. Your nonprofit needs to invest in the future: young people – those who will hear your message, spread your cause, and champion your mission for many years ahead. Building relationships with young people now will allow your organization to increase its network and gain future support.

As a business owner, you most likely already know how critical it is to be active and visible online. Google prioritizes mobile friendly sites over sites that aren’t mobile friendly when listing search results. Considering the oversaturation of websites online, having a mobile optimized website can make your business stand out. Let’s look at exactly why and how mobile optimization will improve your business.

Ephemeral content, which lasts only a short time before disappearing, is on the rise and being led by the popularity of Snapchat. Other platforms like Instagram and Facebook are following in Snapchat’s footsteps, so now more and more platforms are providing a similar service for distributing short-lived content. Ephemeral content is fleeting, and novel, which is the appeal for many (especially younger) users. Live streaming videos, and Snapchat Stories, are a few examples of ephemeral content. Is it worth investing your limited time and money to develop content that disappears in moments or within 24 hours?

You sit down at your computer to develop an infographic and couldn’t be more excited to share it with your mission driven audience. Then you suddenly remember you’re not a designer. Not to worry. In the online world today, nearly anyone has access to free graphic design software and tools to create an infographic. Unfortunately, the increase of free design tools has created an increase in badly designed infographics, and poor typography is often the reason. Your goal is to reach the right audience with the right message at the right time — a poorly designed infographic will be a big fail.

In a 2016 study conducted by RadiumOne, it was reported that 84% of online sharing was now being conducted via ‘dark social,’ with Facebook coming in second at a mere 9%. At this point you might be thinking, ‘What is dark social and why didn’t I know about it until now!’ And that’s exactly the point.

In today's social media marketing world, it's hard to stand out.  It's even harder to stand out and connect with your community at the same time. One opportunity for social media marketing made its debut this year, Facebook Live.

With the current podcast boom brought on by the likes of Serial and This American Life, it seems like there is a podcast for everyone and every brand is podcasting. But before you go out there and grab some equipment like the bright-eyed go-getter I know you are, you better take a look deep inside yourself and answer some questions.

The Change Conversations blog has covered how to make Twitter work for you in previous posts, but today I want to look in more detail at how each tweet reflects on your brand identity. The smallest difference in how you approach messaging on social media can change public perceptions in big ways — and Twitter is the first (and fastest) to reflect any change.

A study conducted by Harvard Business Review about inner work life and performance found people are more productive and creative when their work lives are positive. It is probably no surprise to you to hear employees are more motivated when they are happy with the work they produce and when they have a positive view of the organization they work for. But how do you translate values, ideals and beliefs into action to motivate your team and grow your socially responsible organization? How do you take a concrete set of shared values and create a workplace enviroment that will foster motivation day in and day out?

When you are given a document to read or you are emailed a newsletter containing information to keep you up-to-date, what is going to keep you reading and scrolling? Certainly not never-ending text! That’s what images are for. We need to keep our materials visually relevant as well as informative. But how do you know if it is the right type of image to help you tell the story for your mission-driven organization?

Maintaining a successful social media presence can be a daunting task — juggling your profiles on multiple platforms while keeping pace with the ever-changing social media world is intimidating. Fortunately, there’s a ‘golden rule’ of social media strategy that involves a simple formula, but one that is often overlooked: The Rule of Thirds.

The U.S. Census Bureau reported in June of 2015 that Millennials are now the largest generation, outnumbering even the Baby Boomers. Thanks to the Millennial Generation the social media revolution has a large army of foot soldiers.

Vermonters have always taken the disruptive, “beat the band,” approach, or so we believe. The small, motivated, Green Mountain State prides itself on setting the example for legislation transformation and always remaining a step ahead. But how does such a small state have such a large influence on national political and environmental issues? A friend once told me, “it’s not about the size of the dog in the fight; it’s about the size of the fight in the dog.” It takes a passionate group of people with resilient voices to create change and that is something “we Vermonters” have done for many years.