4 min read
Storytelling Tools to Help Your Target Audience see WIIFM
Want to gain traction in the early stages of the customer’s journey? Here’s a tip: Step out of your shoes. Your audience wants to interact with...
ABOUT CHANGE COVERSATIONS
The Change Conversations blog is where changemakers find inspiration and insights on the power of mission-driven communication to create the change you want to see.
3 min read
The Psychology of Words: Revealing more than you realize
Pat Heffernan: 2/8/18 10:00 AM
Thoughts on the psychology of words, word use, pronouns, and social issues have been scurrying across my brain lately. Not that you can’t find me...
3 min read
Changing Minds: The science behind visual storytelling
Pat Heffernan: 1/25/18 11:57 AM
Do you feel that? That tugging sensation on your heart? You’re not sure why, but as serious, and as focused, and as grownup as you are, you likely...
6 min read
What is the cost of a stunning new website?
Dave Bowers: 1/25/18 10:00 AM
I wrote about this last in 2010 when unemployment was near ten percent and competition for work was fierce and cutthroat. And while a lot has changed...
3 min read
Blogging Tips for the One-Person Marketing Team
You know your stuff. You could blog about what you do ‘til the cows come home. The problem is that there's never enough time to do it all well. What...
3 min read
New Year Resolutions and Inspiration for the Digital Marketer
Tara Pereira: 1/11/18 10:00 AM
At the beginning of a new year, it is natural to want to set resolutions both personally, and professionally for your organization. We all start out...
3 min read
Mission-Driven Marketers: Are You Focused or Fearful?
Pat Heffernan: 12/28/17 10:00 AM
I am worried. As I wrote earlier, part of creating a persuasive change message is to document and describe the problem before offering a solution...
3 min read
Want your social video to be thumb-stoppingly good?
Tara Pereira: 12/14/17 10:00 AM
"71% of internet users will access social networking sites regularly this year." source One of the great challenges and great truths of social media...
4 min read
How to Optimize Your Website for Mobile
Intern Blogger: 12/7/17 10:05 AM
As a business owner, you most likely already know how critical it is to be active and visible online. Google prioritizes mobile friendly sites over...
4 min read
How to Use a Creative Brief for Effective Collaboration
Dave Bowers: 11/30/17 10:30 AM
Marketing, like many other worthwhile activities, is a team venture. And every effective team needs a coach, rules of the game, and a common goal....
2 min read
How Inbound Marketing Metrics Will Save Public Relations
Pat Heffernan: 11/23/17 10:00 AM
Rich metrics are one of the delights of implementing an integrated inbound marketing program. Inbound’s ability to track the history of an...
2 min read
Design Project Management Tips and Tools to Implement Today
Time is funny. It flies. It can be saved and wasted. When you’re working on a design and content project with lots of moving parts and people, time...