Change Conversations blog

Karen Wilkinson

Karen Wilkinson

Karen hails from Australia and brings over 20 years of international experience in the design, marketing, and advertising industry.

Recent posts by Karen Wilkinson

6 min read

Web Accessibility and You: Why It Matters

By Karen Wilkinson on 1/21/21 10:00 AM

There are over 1 billion people around the world with disabilities, who have a combined spending power of approximately $6 trillion. This includes conditions we don’t necessarily think of as a disability, such as dyslexia, arthritis or chronic back pain. To exclude these people from your products or services due to a lack of usability in your website is financially unwise, plus has multiple flow on effects you may not have considered. Here are some compelling reasons to get on board with accessibility, and tools that can simplify the process.

5 min read

Are Your Branding Colors Web Accessible?

By Karen Wilkinson on 10/24/19 12:30 PM

Consistency is king when it comes to using your branding colors across all mediums, including your website. But designing for legibility and readability across all mediums can be a neglected or unexpected challenge. Have you ever tested your color usage for an acceptable contrast rating for accessibility? Let's look at how to do this, plus some simple steps to ensure your color contrast ratio will always meet accessibility standards.

7 min read

The Why and How to Brand Your Infographics

By Karen Wilkinson on 7/25/19 11:43 AM

The current wave of infographic usage is only gaining momentum. From social media to corporate reports and even the evening news, you’re seeing these information graphics everywhere. They are a visually appealing package of pictures, numbers and words that can tell us the all-important facts in an instant. It’s the perfect content condiment to spice up your message and help your audience digest the data.

The Guide to Inclusive Language to help you communicate

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