Recent Posts page 1

How to make your content work harder: Atomization

By Pat Heffernan on Jul. 13, 2017


Yes, it takes a lot of work to create a stellar piece of content today. And there are no shortcuts. You need to...

How to work with your designer to get the best logo design

By Brad Pettengill on Jun. 29, 2017

Do Nonprofits Need a Creative Brief for Behavior Change?  

By Tara Pereira on Jun. 22, 2017


Having clear communication and a solid creative process between agency team members and your nonprofit management...

Framing: The secret to powerful social change messages

By Pat Heffernan on Jun. 15, 2017


If you’re like most change communicators I know, you spend quite a bit of time keeping up on what’s known and...

Quick Tips for Effective Landing Pages

By Dave Bowers on Jun. 8, 2017


What is a landing page?

A landing page is simply the website page where your visitors land after they type in or...

When should you hire a marketing agency?

By Tara Pereira on May. 25, 2017


Is your nonprofit embarking on an outreach campaign focused on a new community? Does your government agency need...

Paid, Owned, Earned Media: Are You in the Right Place?

By Pat Heffernan on May. 18, 2017


You may have heard the terms "paid, owned, earned media" bandied about recently and been curious. You want to know...

Prepress File Preparation: Your Print Production Checklist

By Dave Bowers on May. 11, 2017


Good prepress file preparation takes time. In the era of digital design, prepress work looks deceptively easy, but...

A 3-Step Guide to Message Triangles

By Pat Heffernan on May. 4, 2017


For many years the message triangle has been one of the tools I use most often for clients and for myself....