Recent Posts page 1

Paid, Owned, Earned Media: Are You in the Right Place?

By Pat Heffernan on May. 18, 2017


You may have heard the terms "paid, owned, earned media" bandied about recently and been curious. You want to know...

Prepress File Preparation: Your Print Production Checklist

By Dave Bowers on May. 11, 2017

Good prepress file preparation takes time. In the era of digital design, prepress work looks deceptively easy, but...

A 3-Step Guide to Message Triangles

By Pat Heffernan on May. 4, 2017


For many years the message triangle has been one of the tools I use most often for clients and for myself....

Video Marketing on the Nonprofit Buyer's Journey

By Tara Pereira on Apr. 27, 2017


  Video is a very effective form of communication and can be especially powerful in nonprofit marketing and impact...

How to select the best typography for your infographics

By Guest Blogger on Apr. 20, 2017


You sit down at your computer to develop an infographic and couldn’t be more excited to share it with your mission...

How to Keep 'Dark Social' From Hurting Your Nonprofit

By Guest Blogger on Apr. 13, 2017



Collaboration versus Consultation: What’s the difference?

By Pat Heffernan on Apr. 6, 2017


We were ‘talking shop’ over breakfast recently, as business people are wont to do. After several mentions of...

Image Resolution and Quality: What you need to know.

By Dave Bowers on Mar. 30, 2017


Why do you need to know about image resolution? If you are ever going to print something, put a graphic on the...

Vision Changes: Typography for Aging Audiences

By Brad Pettengill on Mar. 23, 2017


A reader recently responded to my blog post Typeface Choice: Ask yourself Three Questions, by raising an important...