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ABOUT CHANGE COVERSATIONS

The Change Conversations blog is where changemakers find inspiration and insights on the power of mission-driven communication to create the change you want to see.

Check out our Guide to Inclusive Language to help you communicate

Woman answering phone and pausing her hand. AI-generated illustration, edited by humans at MPI.

3 min read

Oops! How to Prevent Bad News Results When the Media Calls

Picture of Pat Heffernan Pat Heffernan: Jul 9, 2026

A media call feels urgent — but it usually isn’t. Taking a few minutes to get your bearings can be the difference between a quote you’re proud of and...

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An artist's palette covered in brightly colored paints.

4 min read

Is Your Communication Bias-Free and Inclusive?

Picture of Pat Heffernan Pat Heffernan: Jan 8, 2026

Think your communication is always bias-free? Think that you are equally respectful, inclusive and welcoming with a diverse range of people — those...

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A diverse group of business people put their hands in together, smiling and laughing with each other. The group is diverse in gender, age, race, and ethnicity. The people are overlayed over a textured background of green, white, and dark teal.

3 min read

How to Use Your Core Values to Inspire, Retain, and Energize Your Team

Picture of Hiro Soga Hiro Soga: Dec 12, 2024

For the last few decades, but especially so in recent years, people are seeking out more than just an income from their place of employment. More...

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3 min read

How to Write an Effective RFP for Your Nonprofit Website

Picture of Dave Bowers Dave Bowers: Nov 14, 2024

You know nonprofit organizations need websites just as small businesses do, but you may be surprised to learn nonprofit sites can be more complex and...

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POEM_ven_diagram2

5 min read

Paid, Owned, Earned Media Framework: Are You in the Right Place?

Picture of Pat Heffernan Pat Heffernan: Oct 10, 2024

In today’s rapidly evolving media landscape, understanding where and how your story is told isn’t just strategic—it’s essential. How you communicate...

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A pattern of different sized circles textures the background in teal, red, and lime green. In the forefront is a photo of a group of diverse young adults, sorting clothing items.

4 min read

How to Attract Millennial & Gen Z Donors to Your Nonprofit

Picture of Hiro Soga Hiro Soga: Sep 12, 2024

Traditional thinking may have you convinced “big donors” only come from older generations. But those deep in the nonprofit space know that the...

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On the left a hand reaches into a glass bowl with multiple small slips of multicolored paper and is picking one. Overlayed, but to the right is a black women with shorter hair, cheering and holding up what seems to be some kind of lottery ticket or sweepstakes ticket.

3 min read

Sweepstakes vs. Contests: How to Understand the Differences to Stay Legal and Effective

Picture of Dave Bowers Dave Bowers: Aug 8, 2024

Contests and sweepstakes are great ways of generating interest and expanding your reach to a target audience. If you want to increase web traffic,...

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A male stands at a white board with a marker in hand, on the white board is a rough sketch of the graph for effective marketing strategies.

2 min read

Effective Marketing Strategies: Do You Know When to Do What?

Picture of Pat Heffernan Pat Heffernan: Jul 11, 2024

The other day, as we pondered our (heavy) work plan together for the upcoming six weeks, a startup mission-driven client asked if there were...

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A women stands at a whiteboard speaking to a small group of 3 other diverse people watching her. There is a hand and clipboard taking notes in the left bottom corner. There is a pattern of faded plus signs in repeating teal, red, and green colors in the background.

3 min read

How Can You Keep Your Marketing Research Ethical?

Picture of Hiro Soga Hiro Soga: Jun 13, 2024

For those who are not familiar with the business world, you might not know that there are many standards and ethics in place for research and...

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A young professional women sits in front of a computer with a graphic of a checklist overlayed in front of her. She sits in a typical office setting, but there are graphical floating shapes in red, teal, and green around her for design.

4 min read

Ready to Launch Your Website? 7 Simple Tips to Prevent SEO and UX Mistakes

Picture of Dave Bowers Dave Bowers: May 9, 2024

As the website owner, you want to be sure your investment in developing a new website is going to improve your brand awareness and return on your...

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A magpie is on the left side of the image, looking at a cluster of star graphic in red, teal, and green that are glimmering in the sun. This is overlayed on a out-of-focus forrest backdrop.

2 min read

Distracted by Shiny Object Syndrome? Focus on Your Marketing Goals.

Picture of Pat Heffernan Pat Heffernan: Apr 11, 2024

One day as I flicked through a group of RSS and Twitter feeds for a client in education, I came across a sketch that made me chuckle in recognition....

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A pattern of dots in the background in green, teal, and red, evenly spaced. An image of someone working on a laptop imposed over the pattern background.

3 min read

How the Rule of Thirds Enhances Your Social Media Presence

Picture of Hiro Soga Hiro Soga: Mar 14, 2024

Maintaining a successful social media presence can be a daunting task – creating content and making posts with enough consistency to build a loyal...

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