How to Optimize Your Website for Mobile

 

As a business owner, you most likely already know how critical it is to be active and visible online. Google prioritizes mobile friendly sites over sites that aren’t mobile friendly when listing search results. Considering the oversaturation of websites online, having a mobile optimized website can make your business stand out. Let’s look at exactly why and how mobile optimization will improve your business.

Posted by Guest Blogger on 12/7/17 10:05 AM

How to Use a Creative Brief for Effective Collaboration

Marketing, like many other worthwhile activities, is a team venture. And every effective team needs a coach, rules of the game, and a common goal. Think of your creative brief as a team playbook with a description of the goal, objectives and rules for a specific marketing project that involves more than one person. Maximizing the talents and expertise of your marketing project team will be much easier with a collaboration built on a shared understanding of the rules and a common goal. 

Posted by Dave Bowers on 11/30/17 10:30 AM

Design Project Management Tips and Tools to Implement Today

Time is funny. It flies. It can be saved and wasted. When you’re working on a design and content project with lots of moving parts and people, time is also money. In many mission-driven organizations, time and money are often both in short supply. In an ideal world, every project begins with a creative brief that stakeholders within your organization and outside partners have signed off on. But for those seemingly inevitable, unexpected or rush projects, here are some time-saving tips for success I’ve hammered out on the anvil of experience on both sides of the design project management window.

Posted by Clare Innes on 11/16/17 10:00 AM

Conquer Your Website Accessibility and Inclusion Challenge

Making sure that your website reaches and communicates effectively to everyone requires attention to many factors—design, language, search optimization, and adherence to accessibility guidelines and regulations. I’ll look specifically at website design for accessibility in this blog post and address language and other factors in a future post.

Posted by Pat Heffernan on 11/9/17 10:05 AM

Common Copyright Risks To Avoid (and Tips for Quick Photos)

Confusion about copyright law is common these days — fueled by the rise in online content and easy sharing. And the constant demand for fresh, engaging visuals to be shared drives more and more copyright confusion about photography in particular. But confusion creates a significant risk for marketers because it exposes you to copyright infringement lawsuits and fines. Let’s look at common copyright risks you can avoid, and tips for quickly and safely creating the images you need for your blogging and social media efforts.

Posted by Pat Heffernan on 10/26/17 10:00 AM

How to conduct effective video interviews

 

Do you know the secret to conducting a good video interview? Whether you are gathering video testimonials for your website or developing an informational video series for an outreach campaign, conducting your first video interview is about preparation and understanding human communication.

Posted by Tara Pereira on 10/19/17 10:04 AM

Why Your Nonprofit is a ‘Best-Kept Secret’ and How to Fix It

If ‘best-kept secret’ is a phrase you’ve ever heard used to describe your nonprofit, you are not alone. Perhaps it’s just the popularity of the Best-Kept Secret book, but it seems as if a larger-than-usual number of reluctant marketers self-described as a ‘best-kept secret’ have crossed my path lately. Yet knowing you are not alone does not ease your concern about knowing you cannot advance your mission if no one knows you exist.

 
Posted by Pat Heffernan on 10/12/17 10:00 AM

Seven Things a Brand is Not (and Two It is)

Brand and branding are terms you hear used and misused daily in marketing and advertising. Once terms used only by those working in the field or by business people in large corporations, it’s now commonplace to hear in everyday conversations: “My favorite brand is…” or “XYZ has a really good brand.” Perhaps it’s the popularity of Mad Men, or maybe the proliferation of new technologies and media channels, but misuse and confusion about the terms keeps growing. Yet as a business owner or nonprofit manager, you want to understand exactly what you’re paying for when buying a brand property, or branding your product or services. Let’s look at two things a brand is, and seven things a brand is not.

Posted by Pat Heffernan on 10/5/17 2:30 PM

Logo, Corporate Identity or Brand — What’s the Difference?

Logo, Corporate Identity or Brand — What’s the difference? When a company begins to consider ways to visually represent themselves, their product, service or idea, these terms are sometimes used interchangeably. There are significant differences though, and building a solid understanding of these three terms is valuable for every marketer.

Posted by Brad Pettengill on 9/28/17 10:00 AM

Video Strategy: Which online video style is right for you?

 

Saying you need video for your business is kind of like saying you need a website. Both are general terms for an essential tool that can mean a lot of things. Websites can range from a simple and very basic informational microsite to an extremely complex fully integrated customer portal with an eCommerce back end.

Think of video styles in a similar way. You can have a quick ten-second video clip shot on your phone of a favorite client talking about how much they love working with your organization, or you can hire professionals to produce a 15-minute company video that involves multiple shoot days, multiple set ups, extensive post-production, and  animated graphics. Knowing which video style is right for you isn’t a simple matter.

Posted by Tara Pereira on 9/21/17 10:00 AM

Change Strategy: Avoid Bad Words and Message Mistakes

 

Do you worry about saying bad words? I know sometimes it feels as if I spend an inordinate amount of time thinking about how to avoid bad words and message mistakes. For change strategy, bad words are the ones that trigger bad frames — frames that run counter to the positive social change you want to see.

Posted by Pat Heffernan on 9/14/17 10:00 AM

Google Demands HTTPS Security: Is your site ready?

 

If you have a website without the HTTPS protocol, you should have received an email recently telling you that Google Chrome will show a security warning to your site visitors starting in October. Uh-oh, and now what do you do?

Posted by Dave Bowers on 9/7/17 10:00 AM

Basic Quality Control for your Brand Image

 

It’s a familiar problem. You have invested a great deal of time and money to create a strong visual identity for your mission-driven organization. But the stuff that’s out there in the public eye representing you is not consistent: colors don't match, your logo is stretched or fuzzy, or your promotional materials appear disjointed and don't speak with one voice. So your brand is compromised. Which can lead to doubt, distrust and lack of confidence in the quality of your service or product. How do you prevent it?

Posted by Brad Pettengill on 8/31/17 10:00 AM

Nonprofits: How to Master Video Marketing

 

More than ever before, nonprofits need to integrate video content into annual marketing campaigns. Every day there are new opportunities and increasing demand to produce video, enagage with your community, and strengthen the effectiveness of your nonprofit marketing. 

Posted by Tara Pereira on 8/28/17 10:18 AM

How to write an effective nonprofit video script

 

No nonprofit can afford to produce a video that is not inline with its marketing goals and outreach plans. The more your nonprofit team can lay out a a tight mission-aligned script and creative plan prior to production, the more likely your reach and engagement will increase with your target audience.

Posted by Tara Pereira on 8/24/17 10:00 AM

Why you can't just use the image you just found

 

We build websites. It’s not all we do, but it is a big part of the services we offer to clients large and small. Often during the process we complete a review of what content a client already has, what they need, and how to get what’s missing.

Posted by Dave Bowers on 8/18/17 10:00 AM

5 Reasons Why Ephemeral Content will Keep your Audience Hooked

 

Ephemeral content, which lasts only a short time before disappearing, is on the rise and being led by the popularity of Snapchat. Other platforms like Instagram and Facebook are following in Snapchat’s footsteps, so now more and more platforms are providing a similar service for distributing short-lived content. Ephemeral content is fleeting, and novel, which is the appeal for many (especially younger) users. Live streaming videos, and Snapchat Stories, are a few examples of ephemeral content. Is it worth investing your limited time and money to develop content that disappears in moments or within 24 hours?

Posted by Guest Blogger on 8/17/17 11:00 AM

Changing Minds: Social math, stories and framing

While officially this is the second in a series of posts about changing minds and message framing, you may be interested because it can also be considered either a confessional about numbers, a bias for whole-brain thinking, or a how-to use social math to illustrate the need for change.

Posted by Pat Heffernan on 8/10/17 4:45 PM