Recent Posts page 1

Dave Bowers

Dave’s time at work is divided up between his roles as technical production and project manager for our clients. Dave writes about technical systems, production, traffic and how to make good things happen in a mission-driven marketing communications firm.

Recent Posts

Prepress File Preparation: Your Print Production Checklist

By Dave Bowers on May. 11, 2017

Good prepress file preparation takes time. In the era of digital design, prepress work looks deceptively easy, but...

Image Resolution and Quality: What you need to know.

By Dave Bowers on Mar. 30, 2017

 

Why do you need to know about image resolution? If you are ever going to print something, put a graphic on the...

Your Buyer Knows More Than You Do

By Dave Bowers on Mar. 2, 2017

 

The sales dynamic continues to change, and today's buyers are better informed and further along in their decision...

Can your website audience hear you now?

By Dave Bowers on Feb. 2, 2017

 

You know your business or organization needs a website. And, you probably have one (or maybe more than one). But...

How to fail at email marketing (or not)

By Dave Bowers on Oct. 27, 2016

 

You know email can be an effective marketing tool. Email marketing averages an ROI of $38 for every $1 spent. (DMA...

Why You Want Both Advertising AND Conversation

By Dave Bowers on Aug. 25, 2016

 

Ok, I’m a big fan of advertising. When used correctly advertising is a good way to promote your brand, service, or...

Top Secret: You Get Results with Strategic Advertising

By Dave Bowers on Jul. 28, 2016

 

Advertising works. Businesses get results with strategic advertising. Why else would so many businesses spend so...

Understanding the Creative Production Process

By Dave Bowers on Jun. 27, 2016
Every business or non-profit needs smooth orderly processes to be successful. Lean manufacturers make a science of...

For the love of social media: How to optimize your photos

By Dave Bowers on Jun. 23, 2016

 

You’ve got the photo you want, so just post it – right? Not so fast!