The Change Conversations blog is where changemakers find inspiration and insights on the power of mission-driven communication to create the change you want to see.
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Pat Heffernan: 7/12/18 11:05 AM
Know that you are not alone. You are definitely not the only one puzzled by distinguishing between the terms content marketing and inbound marketing....
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Hiro Soga: 6/28/18 9:30 AM
Long gone are the days when you only had a few social media accounts to worry about. Now there’s an ocean of information and options to choose from....
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Pat Heffernan: 6/14/18 11:50 AM
Yes, you read that correctly: How NOT to use customer demographics in your marketing. In an attempt to make research-based marketing decisions, many...
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Free swag! There's nothing like it to get people's attention at an event ... and there's nothing like that sinking feeling you get when you see those...
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Dave Bowers: 5/10/18 11:00 AM
Later this month, on May 25, the GDPR data protection and privacy law goes into effect. GDPR, or General Data Protection Regulation, is a set of...
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Pat Heffernan: 4/12/18 11:00 AM
Mission-driven organizations can be surprised to suddenly find themselves struggling with employee recruitment and retention. (Wasn't it just...
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Dave Bowers: 3/22/18 10:10 AM
If you’re not alert, it’s easier than ever to be snookered these days. You are trying to reduce your environmental impact and so you specify your new...
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Dave Bowers: 3/8/18 9:58 PM
Contests and sweepstakes are great ways of generating interest and expanding your reach to a target audience. If you want to increase web traffic,...
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Pat Heffernan: 3/8/18 10:30 AM
The power of words, labels, language and frames is often a popular topic at the water cooler and lunch table here, but it has been top-of-mind...
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Want to gain traction in the early stages of the customer’s journey? Here’s a tip: Step out of your shoes. Your audience wants to interact with...
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Pat Heffernan: 2/8/18 10:00 AM
Thoughts on the psychology of words, word use, pronouns, and social issues have been scurrying across my brain lately. Not that you can’t find me...
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Pat Heffernan: 1/25/18 11:57 AM
Do you feel that? That tugging sensation on your heart? You’re not sure why, but as serious, and as focused, and as grownup as you are, you likely...
