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Pat Heffernan


Pat Heffernan, CMC®


Pat – change strategist, writer, president and co-founder of Marketing Partners – serves as creative lead for our client team.

Much to her chagrin, she has enough years of diverse communications experience now to be routinely introduced as a marketing legend. Pat’s love of language as a tool for change was first evident during her school years when the young introvert startled others by suddenly speaking up on behalf of others being publicly harassed.

In addition to championing our clients and our team, Pat is as an insatiable tracker of media and markets, active volunteer board member, and dedicated cook, while simultaneously delighting in the outdoors as a winter trekker, kayaker and long-distance cyclist (as in 100-mile bike rides). 

The more formal stuff

For those interested in the more formal credential stuff... Prior to establishing her own business in 1982, Pat served as Associate Dean at Vermont Law School. During that time, the school’s nationally recognized Environmental Law Center was conceived and established. Pat has developed marketing and media plans and award-winning communications materials for public information campaigns and for corporate image and product promotion programs. She plans someday to complete her Ph.D. in communication and social change theory, and holds an MBA and a BA. Pat has earned the designation of Certified Management Consultant (CMC®), and was honored to receive VBSR's prestigious Terry Ehrich Award for Excellence in Socially Responsible Business Practices.

Pat has had years of strategic planning experience for organizations in the private and public sectors, managed non-existent to multi-million-dollar budgets, and has spoken extensively on management, marketing, and policy issues throughout the U.S. She has taught “Sustainable Business Strategies” at the University of Vermont, served as an expert witness in federal court, and testified on legislation at both the federal and state level.

Community service

Pat serves actively on a number of community and state boards and commissions. Her current and recent affiliations include: a founder and first president of Vermont Businesses for Social Responsibility; founder and first president of Women Business Owners Network; long-time member of the Governor’s Commission on Women; and member of the S.B.A. Region I Advisory Council. Pat was recognized by the S.B.A. as Vermont’s Women in Business Advocate, and has served on the Vermont Economic Progress Council, on two delegations to the White House Conference on Small Business, as a national board member of the Institute for Management Consultants, and as a member of the UVM Advisory Board for the College of Agriculture & Life Sciences, and currently serves as a board member of the Women Business Owners Network, and as board chair of the American Sustainable Business Council.



HubSpot: Inbound Certification, HubSpot Marketing Software Certification, Content Marketing Certification, Email Marketing Certification, Social Marketing Certification  

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