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Pat Heffernan

Pat Heffernan — marketing strategist, writer, and founder of Marketing Partners in Burlington, Vermont — writes about strategy, words, and communication to create change.

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Recent Posts

Forget Climate Change — There is work to be done

By Pat Heffernan on Mar. 9, 2017


When you believe in a cause, it becomes your baby, and one of the hardest things to do is let go of its name.

Changing minds: Why repetition and focus matter immensely

By Pat Heffernan on Feb. 9, 2017


If you are seeking positive change, you know your language choice matters. Your nightmare is to inadvertently use...

How to Create a Fantastic Infographic for Your Nonprofit

By Pat Heffernan on Jan. 12, 2017


You’ve read the statistics about the power of visuals (especially infographics). You know visual content is more...

Your Favorite Changemaker Stories: Top 10 Blog Posts 2016

By Pat Heffernan on Jan. 5, 2017


Which Change Conversations blog posts were most popular in calendar year 2016? The numbers tell us what readers...

Crisis Communication Priorities and Protocols

By Pat Heffernan on Oct. 6, 2016


Crisis communication priorities and protocols are not something I really want our clients to gain experience with....

21 Inspiring Quotes from Changemakers

By Pat Heffernan on Sep. 1, 2016


Much as we love the warm, natural tones of the stone wall framing Marketing Partners’ open office, its greatest...

Effective Marketing Strategies: Do You Know When to Do What?

By Pat Heffernan on Jul. 7, 2016


The other day, as we pondered our (heavy) work plan together for the upcoming six weeks, a startup mission-driven...

Are You Marketing for Good Effectively?

By Pat Heffernan on Jun. 16, 2016


It is easy to feel conflicted when you're marketing for good. Many nonprofits and public agencies feel the...

Change Convos monthly top picks: 5 links we loved May 2016

By Pat Heffernan on Jun. 2, 2016


With the trees in full leaf on the hillsides, lush and green are the signs of May in Vermont. Abundance is an apt...