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Pat Heffernan

Pat Heffernan — marketing strategist, writer, and founder of Marketing Partners in Burlington, Vermont — writes about strategy, words, and communication to create change.

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Recent Posts

How to make your content work harder: Atomization

By Pat Heffernan on Jul. 13, 2017


Yes, it takes a lot of work to create a stellar piece of content today. And there are no shortcuts. You need to...

Framing: The secret to powerful social change messages

By Pat Heffernan on Jun. 15, 2017


If you’re like most change communicators I know, you spend quite a bit of time keeping up on what’s known and...

Paid, Owned, Earned Media: Are You in the Right Place?

By Pat Heffernan on May. 18, 2017


You may have heard the terms "paid, owned, earned media" bandied about recently and been curious. You want to know...

A 3-Step Guide to Message Triangles

By Pat Heffernan on May. 4, 2017


For many years the message triangle has been one of the tools I use most often for clients and for myself....

Collaboration versus Consultation: What’s the difference?

By Pat Heffernan on Apr. 6, 2017


We were ‘talking shop’ over breakfast recently, as business people are wont to do. After several mentions of...

Forget Climate Change — There is work to be done

By Pat Heffernan on Mar. 9, 2017


When you believe in a cause, it becomes your baby, and one of the hardest things to do is let go of its name.

Changing minds: Why repetition and focus matter immensely

By Pat Heffernan on Feb. 9, 2017


If you are seeking positive change, you know your language choice matters. Your nightmare is to inadvertently use...

How to Create a Fantastic Infographic for Your Nonprofit

By Pat Heffernan on Jan. 12, 2017


You’ve read the statistics about the power of visuals (especially infographics). You know visual content is more...

Your Favorite Changemaker Stories: Top 10 Blog Posts 2016

By Pat Heffernan on Jan. 5, 2017


Which Change Conversations blog posts were most popular in calendar year 2016? The numbers tell us what readers...