Slowly Ever So Slowly More Female CEOs
Over the past 20 years, the number of female CEOs at Fortune 500 companies has increased by nearly...
Unlike marketing firms who approach branding strictly from a graphic or visual perspective, we believe the most important part of a successful branding project is matching your values and vision to your positioning and differentiation strategy — expressing your verbal brand through strategic message framing.
Building your verbal brand identity includes research on commonly held frames, counter-productive trigger words, values shared by your target audience, competitor language, and creation of a hierarchy of values-based messages to become synonymous with your organization. A verbal brand identity project may also involve helping with a trademark application and developing a style manual that documents the standards and guidelines for message use.