Brand Strategy & Positioning

Verbal Brand Identity and Messaging


A brand identity is both visual and verbal; the combination is what sets your organization apart. We understand your brand is your story — the complete picture of who you are, what you do, how you do it, and most importantly, your big why.

Unlike marketing firms who approach branding strictly from a graphic or visual perspective, we believe the most important part of a successful branding project is matching your values and vision to your positioning and differentiation strategy — expressing your verbal brand through strategic message framing.

Building your verbal brand identity includes research on commonly held frames, counter-productive trigger words, values shared by your target audience, competitor language, and creation of a hierarchy of values-based messages to become synonymous with your organization. A verbal brand identity project may also involve helping with a trademark application and developing a style manual that documents the standards and guidelines for message use.

We invite you to dive more deeply into branding and positioning, or contact us by whatever means works best for you: phone, message, email, or schedule an appointment.