Verbal Brand Identity and Messaging

A brand identity is both visual and verbal; the combination is what sets your organization apart. We understand your brand is your story — the complete picture of who you are, what you do, how you do it, and most importantly, your big why.

Unlike many marketing firms who approach branding strictly from a graphic or visual perspective, we believe the most important part of a successful branding project is matching your values and vision to your positioning and differentiation strategy — expressing your verbal brand through strategic framing.

Building your verbal brand identity includes research on commonly held frames, counter-productive trigger words, values shared by your target audience, competitor language, and creation of a hierarchy of values-based messages to become synonymous with your organization. A verbal brand identity project may also involve developing a trademark application and a style manual that documents the standards and guidelines for message use.