Internship Program | Marketing Partners VT
Marketing Partners internship program is for students who are looking to receive academic credit for a semester of hands-on learning with our team as part of their college or university's student work experience program. We strive to provide a broad understanding of the functional responsibilities within an integrated marketing communication firm's team, as well as an introduction to day-to-day firm operations and professional-level technical resources and tools.
Internships vary based on our current client list and projects, as well as your field of study, but our goal is to provide exposure to as many of the following areas as appropriate:
CONCEPTS AND COPYWRITING: Overview of creative concept development and copywriting. May include writing a sample blog post, print or digital campaign elements.
PUBLIC RELATIONS: Assist in the writing and distribution of news releases, including writing photo captions and evaluating/modifying media distribution lists. May include social media outreach and event planning as well.
CONTENT MARKETING AND INBOUND MARKETING: Research on target audience demographics, channel preferences, etc. May include sketches of customer personas. Overview of the content strategy or inbound marketing process, including content mapping and the analysis of various conversion funnels.
PRODUCTION: Assist with production projects, proofing and traffic. Introduction to the production and quality control process. May include print, digital, broadcast and multi-media or website development projects.
ADVERTISING MEDIA: Research on target audience demographics, psychographics, purchasing patterns, etc. May include sketches of buyer personas. Overview of the media planning and placement process, including the analysis of various media vehicles.
MONITORING, ANALYSIS AND EVALUATION: Introduction to the tools and techniques used to monitor client programs against goals and objectives, including website traffic analysis, public relations, social media, inbound marketing, and advertising campaign tracking and performance.
RESEARCH: Training in research tools, techniques and response methods. Assist with competitive or issue-focused research and other secondary research objectives, in addition to primary research projects, both qualitative and quantitative.
BEHAVIOR CHANGE, SOCIAL MARKETING & PUBLIC EDUCATION: Introduction to the application of theories and models designed to change public behavior for good. Campaign goals may include improving public health, preventing injuries, protecting the environment or contributing to community sustainability.