The Change Conversations blog is where changemakers find inspiration and insights on the power of mission-driven communication to create the change you want to see.
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Dave Bowers: 6/8/17 10:30 AM
What is a landing page? A landing page is simply the website page where your visitors land after they type in or click a link. The link can be on a...
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Tara Pereira: 5/25/17 10:00 AM
Is your nonprofit embarking on an outreach campaign focused on a new community? Does your government agency need message training on a new subject,...
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Pat Heffernan: 5/4/17 10:00 AM
For many years the message triangle has been one of the tools I use most often for clients and for myself. Whenever a major speech, news event or...
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Tara Pereira: 4/27/17 10:00 AM
Video is a very effective form of communication and can be especially powerful in nonprofit marketing and impact storytelling. One third of all...
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Intern Blogger: 4/20/17 10:00 AM
You sit down at your computer to develop an infographic and couldn’t be more excited to share it with your mission driven audience. Then you suddenly...
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Intern Blogger: 4/13/17 1:45 PM
In a 2016 study conducted by RadiumOne, it was reported that 84% of online sharing was now being conducted via ‘dark social,’ with Facebook coming in...
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Pat Heffernan: 4/6/17 10:00 AM
We were ‘talking shop’ over breakfast recently, as business people are wont to do. After several mentions of ‘collaborative this’ or ‘collaborative...
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Dave Bowers: 3/30/17 10:00 AM
Why do you need to know about image resolution? If you are ever going to print something, put a graphic on the web, or create a PowerPoint...
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Brad Pettengill: 3/23/17 10:00 AM
A reader recently responded to my blog post Typeface Choice: Ask yourself Three Questions, by raising an important series of questions on changing...
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Tara Pereira: 3/16/17 10:00 AM
It is always interesting to me to watch the ebb and flow of major events on social media. It is natural to see themes on our Facebook feeds as the...
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Pat Heffernan: 3/9/17 10:00 AM
When you believe in a cause, it becomes your baby, and one of the hardest things to do is let go of its name. For decades now I have been writing,...
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Dave Bowers: 3/2/17 10:00 AM
The sales dynamic continues to change, and today's buyers are better informed and further along in their decision process before they first reach out...
