6 min read
How to work with your designer to get the best logo design
Brad Pettengill: Jun 29, 2017
ABOUT CHANGE COVERSATIONS
The Change Conversations blog is where changemakers find inspiration and insights on the power of mission-driven communication to create the change you want to see.
3 min read
Do Nonprofits Need a Creative Brief for Behavior Change?
Tara Pereira: Jun 22, 2017
Having clear communication and a solid creative process between agency team members and your nonprofit management team is imperative. It is important...
2 min read
Message Framing and Your Brain: Formula for change
Pat Heffernan: Jun 15, 2017
If you’re like most change communicators I know, you spend quite a bit of time keeping up on what’s known and what’s new in communication, persuasion...
2 min read
Quick Tips for Effective Landing Pages
Dave Bowers: Jun 8, 2017
What is a landing page? A landing page is simply the website page where your visitors land after they type in or click a link. The link can be on a...
3 min read
When should you hire a marketing agency?
Tara Pereira: May 25, 2017
Is your nonprofit embarking on an outreach campaign focused on a new community? Does your government agency need message training on a new subject,...
2 min read
A 3-Step Guide to Message Triangles
Pat Heffernan: May 4, 2017
For many years the message triangle has been one of the tools I use most often for clients and for myself. Whenever a major speech, news event or...
3 min read
Video Marketing on the Nonprofit Buyer's Journey
Tara Pereira: Apr 27, 2017
Video is a very effective form of communication and can be especially powerful in nonprofit marketing and impact storytelling. One third of all...
3 min read
How to Select the Best Typography for Your Infographics
Intern Blogger: Apr 20, 2017
You sit down at your computer to develop an infographic and couldn’t be more excited to share it with your mission driven audience. Then you suddenly...
2 min read
How to Keep 'Dark Social' From Hurting Your Nonprofit
Intern Blogger: Apr 13, 2017
In a 2016 study conducted by RadiumOne, it was reported that 84% of online sharing was now being conducted via ‘dark social,’ with Facebook coming in...
2 min read
Collaboration versus Consultation: What’s the difference?
Pat Heffernan: Apr 6, 2017
We were ‘talking shop’ over breakfast recently, as business people are wont to do. After several mentions of ‘collaborative this’ or ‘collaborative...
3 min read
Image Resolution and Quality: What you need to know.
Dave Bowers: Mar 30, 2017
Why do you need to know about image resolution? If you are ever going to print something, put a graphic on the web, or create a PowerPoint...
3 min read
Vision Changes: Typography for Aging Audiences
Brad Pettengill: Mar 23, 2017
A reader recently responded to my blog post Typeface Choice: Ask yourself Three Questions, by raising an important series of questions on changing...