1 min read
How to Answer WIIFM or “Do I See Me Now?”
Pat Heffernan: Jul 6, 2017
I expect What’s In It For Me (WIIFM), to be crystal clear. And your customers do too.
ABOUT CHANGE COVERSATIONS
The Change Conversations blog is where changemakers find inspiration and insights on the power of mission-driven communication to create the change you want to see.
Brad Pettengill
3 min read
Do Nonprofits Need a Creative Brief for Behavior Change?
Tara Pereira: Jun 22, 2017
Having clear communication and a solid creative process between agency team members and your nonprofit management team is imperative. It is important...
2 min read
Message Framing and Your Brain: Formula for change
Pat Heffernan: Jun 15, 2017
If you’re like most change communicators I know, you spend quite a bit of time keeping up on what’s known and what’s new in communication, persuasion...
2 min read
Quick Tips for Effective Landing Pages
Dave Bowers: Jun 8, 2017
What is a landing page? A landing page is simply the website page where your visitors land after they type in or click a link. The link can be on a...
3 min read
When should you hire a marketing agency?
Tara Pereira: May 25, 2017
Is your nonprofit embarking on an outreach campaign focused on a new community? Does your government agency need message training on a new subject,...
2 min read
A 3-Step Guide to Message Triangles
Pat Heffernan: May 4, 2017
For many years the message triangle has been one of the tools I use most often for clients and for myself. Whenever a major speech, news event or...
3 min read
Video Marketing on the Nonprofit Buyer's Journey
Tara Pereira: Apr 27, 2017
Video is a very effective form of communication and can be especially powerful in nonprofit marketing and impact storytelling. One third of all...
3 min read
How to Select the Best Typography for Your Infographics
Intern Blogger: Apr 20, 2017
You sit down at your computer to develop an infographic and couldn’t be more excited to share it with your mission driven audience. Then you suddenly...
2 min read
How to Keep 'Dark Social' From Hurting Your Nonprofit
Intern Blogger: Apr 13, 2017
In a 2016 study conducted by RadiumOne, it was reported that 84% of online sharing was now being conducted via ‘dark social,’ with Facebook coming in...
2 min read
Collaboration versus Consultation: What’s the difference?
Pat Heffernan: Apr 6, 2017
We were ‘talking shop’ over breakfast recently, as business people are wont to do. After several mentions of ‘collaborative this’ or ‘collaborative...
3 min read
Image Resolution and Quality: What you need to know.
Dave Bowers: Mar 30, 2017
Why do you need to know about image resolution? If you are ever going to print something, put a graphic on the web, or create a PowerPoint...