The Change Conversations blog is where changemakers find inspiration and insights on the power of mission-driven communication to create the change you want to see.
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Tara Pereira: Mar 16, 2017
It is always interesting to me to watch the ebb and flow of major events on social media. It is natural to see themes on our Facebook feeds as the...
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Pat Heffernan: Mar 9, 2017
When you believe in a cause, it becomes your baby, and one of the hardest things to do is let go of its name. For decades now I have been writing,...
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Dave Bowers: Mar 2, 2017
The sales dynamic continues to change, and today's buyers are better informed and further along in their decision process before they first reach out...
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Brad Pettengill: Feb 23, 2017
You need visual impact for your upcoming, mission-driven campaign or promotion. Which will work harder for you— illustration or photography? The...
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Tara Pereira: Feb 16, 2017
It It has been the “year of video” for at least 6 years now in the marketing world. But 2017 really might be the year when nonprofits should take...
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Pat Heffernan: Feb 9, 2017
If you are seeking positive change, you know your language choice matters. Your nightmare is to inadvertently use a word that triggers a frame in...
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Dave Bowers: Feb 2, 2017
You know your business or organization needs a website. And, you probably have one (or maybe more than one). But does your website reach your...
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Brad Pettengill: Jan 26, 2017
Whether you are marketing a product to improve the environment using triple bottom line principles, working on a campaign to increase awareness of...
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Tara Pereira: Jan 19, 2017
Email marketing can be more effective than social for nurturing and engaging your base. We’ve written about the value of a clean email list,...
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Pat Heffernan: Jan 12, 2017
You’ve read the statistics about the power of visuals (especially infographics). You know visual content is more likely to have an impact, to be...
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Pat Heffernan: Jan 5, 2017
Which Change Conversations blog posts were most popular in calendar year 2016? The numbers tell us what readers liked, and shared, and commented on,...
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Tara Pereira: Dec 15, 2016
Being interviewed by the media for the first time can be nerve wracking. Whether it is a print interview or a broadcast interview, you are being...