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Is your nonprofit embarking on an outreach campaign focused on a new community? Does your government agency need message training on a new subject, or a social media plan that can be sustained by current team members? Should you hire a marketing agency?
For many smaller businesses and nonprofits in Vermont, there can be limited time, resources or expertise available for existing team members to commit to these critical activities. Time spent on marketing may be viewed by some as time spent away from the greater mission. I would say that your marketing or outreach communications is an essential part of advancing the greater mission you are working towards.
This tension between communications needs and resources leads many organizations to wonder if they should work with an outside marketing and PR agency, or asking "what do agencies do and how can an agency help me?"
Working with an agency is about building a relationship. I like to think an agency is an extra resource team focused on the success of your goals and objectives. Or it is an extra set of resources you can utilize for new ideas and strategies for a fresh direction you may want to take?
Here’s what we say when asked about the benefits of working with a marketing and PR firm by small businesses or nonprofits who have never worked with an agency before.
All this information comes with an important caveat. Working with an agency does not absolve your business or nonprofit from putting any time and effort into marketing and PR. You get out of a relationship what you put into it. A client-agency partnership relationship is one of the keys to successful marketing and PR. Good relationships are built on collaboration. The key is to find a marketing and PR agency that matches your values, listens to your goals, and wants to collaborate with you creatively.
The Change Conversations blog is where changemakers find inspiration and insights on the power of mission-driven communication to create the change you want to see.
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