I just returned from a trip to Italy. (A little envy is understandable.) Travel can be a great way to see another country’s view of design and imagery. As I talk to my friends about my time away, I notice that I have been framing my story and the pictures that I share according to who I’m speaking to. It occurred to me that with some of my friends I spent more time talking about art and museums while other conversations focused on food and drink. As I thought about my trip as a story I realized I could take it in many narrative directions, which is similar to what we do everyday as marketers. You can use this same concept of varied narractive directions for communication with your community.
Yes words matter but does visual content matter more? Science tells us 65% of the world’s population are visual learners. By connecting and using certain images my trip can take on many different stories and focuses. The same can be said for your brand. Make sure the visuals that you use reflect the message that you are trying to communicate. It all depends on the image you choose to show and the message you choose to share.
One trip = 3 stories
I’m rather food focused so I’m often enjoying, reading, researching, and taking pictures of food. If I wanted to tell the story of my trip through food, I can. Art also played a large role in my trip. Using certain pictures, I can share a story about my trip about food or art.