Recent Posts page 1

Tara Pereira

Tara helps companies tell their stories. With a strong background in producing creative content and in project management, Tara has over 18 years of experience in the visual communications industry.

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Recent Posts

How to write an effective nonprofit video script

By Tara Pereira on Aug. 24, 2017

 

No nonprofit can afford to produce a video that is not inline with its marketing goals and outreach plans. The...

When should you hire a marketing agency?

By Tara Pereira on May. 25, 2017

 

Is your nonprofit embarking on an outreach campaign focused on a new community? Does your government agency need...

Video Marketing on the Nonprofit Buyer's Journey

By Tara Pereira on Apr. 27, 2017

 

  Video is a very effective form of communication and can be especially powerful in nonprofit marketing and impact...

Don't let your social media feed become a snowstorm

By Tara Pereira on Mar. 16, 2017

 

It is always interesting to me to watch the ebb and flow of major events on social media. It is natural to see...

Video Marketing Success for Nonprofits in 2017

By Tara Pereira on Feb. 16, 2017

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It has been the “year of video” for at least 6 years now in the marketing world. But 2017 really might be the...

All email marketing is personal

By Tara Pereira on Jan. 19, 2017

 

Email marketing can be more effective than social for nurturing and engaging your base. We’ve written about the...

Media interviews: Pro tips for beginners

By Tara Pereira on Dec. 15, 2016

 

Being interviewed by the media for the first time can be nerve wracking. Whether it is a print interview or a...

Top #Inbound16 Takeaways: It is all about the audience

By Tara Pereira on Nov. 10, 2016

 

This is my second year attending Inbound, the annual HubSpot extravaganza (also known as a conference). The...

Choosing the Right Visual Content for Your Story

By Tara Pereira on Oct. 13, 2016

 

 

I just returned from a trip to Italy. (A little envy is understandable.) Travel can be a great way to see...