Tara Pereira

Tara helps companies tell their stories. With a strong background in producing creative content and in project management, Tara has over 18 years of experience in the visual communications industry.

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Recent Posts

New Year Resolutions and Inspiration for the Digital Marketer

At the beginning of a new year, it is natural to want to set resolutions both personally, and professionally for your organization. We all start out with the best of intentions, but trying to do too much too soon can set us up for failure in our marketing campaigns or outreach efforts. And while our marketing to-do lists are ongoing, it is important to review and assess our efforts so they are as effective as they can be. Here are some tips and recommendations for resolution success for the coming year.

Posted by Tara Pereira on 1/11/18 10:00 AM

Want your social video to be thumb-stoppingly good?

"71% of internet users will access social networking sites regularly this year."  source

One of the great challenges and great truths of social media is the quick speed at which everything changes. Whether it is your Twitter feed, the social news cycle or the speed at which each network grows, we can all count on everything changing and changing often. And the latest change is the stong push and focus on native social video by major social media channels.

Posted by Tara Pereira on 12/14/17 10:00 AM

How to conduct effective video interviews


Do you know the secret to conducting a good video interview? Whether you are gathering video testimonials for your website or developing an informational video series for an outreach campaign, conducting your first video interview is about preparation and understanding human communication.

Posted by Tara Pereira on 10/19/17 10:04 AM

Video Strategy: Which online video style is right for you?


Saying you need video for your business is kind of like saying you need a website. Both are general terms for an essential tool that can mean a lot of things. Websites can range from a simple and very basic informational microsite to an extremely complex fully integrated customer portal with an eCommerce back end.

Think of video styles in a similar way. You can have a quick ten-second video clip shot on your phone of a favorite client talking about how much they love working with your organization, or you can hire professionals to produce a 15-minute company video that involves multiple shoot days, multiple set ups, extensive post-production, and  animated graphics. Knowing which video style is right for you isn’t a simple matter.

Posted by Tara Pereira on 9/21/17 10:00 AM

Nonprofits: How to Master Video Marketing


More than ever before, nonprofits need to integrate video content into annual marketing campaigns. Every day there are new opportunities and increasing demand to produce video, enagage with your community, and strengthen the effectiveness of your nonprofit marketing. 

Posted by Tara Pereira on 8/28/17 10:18 AM

How to write an effective nonprofit video script


No nonprofit can afford to produce a video that is not inline with its marketing goals and outreach plans. The more your nonprofit team can lay out a a tight mission-aligned script and creative plan prior to production, the more likely your reach and engagement will increase with your target audience.

Posted by Tara Pereira on 8/24/17 10:00 AM

Do Nonprofits Need a Creative Brief for Behavior Change?  


Having clear communication and a solid creative process between agency team members and your nonprofit management team is imperative.  It is important to get it right so that everyone can move toward the same project goals, especially when resources are limited. We’ve written about developing a plan for your next video and preparing for your next print project. We’ve also discussed marketing consistency. All of these have one thing in common - the creative brief.

Posted by Tara Pereira on 6/22/17 1:00 PM

When should you hire a marketing agency?


Is your nonprofit embarking on an outreach campaign focused on a new community? Does your government agency need message training on a new subject, or a social media plan that can be sustained by current team members? Should you hire a marketing agency?

For many smaller businesses and nonprofits in Vermont, there can be limited time, resources or expertise available for existing team members to commit to these critical activities. Time spent on marketing may be viewed by some as time spent away from the greater mission. I would say that your marketing or outreach communications is an essential part of advancing the greater mission you are working towards.

Posted by Tara Pereira on 5/25/17 10:00 AM

Video Marketing on the Nonprofit Buyer's Journey


Video is a very effective form of communication and can be especially powerful in nonprofit marketing and impact storytelling. One third of all online activity is spent watching video, and as a communication professional you want to use that to your advantage in telling your story. Let's look at a few examples of how to use video storytelling through your nonprofit's buyer's journey.

Posted by Tara Pereira on 4/27/17 10:00 AM

Don't let your social media feed become a snowstorm


It is always interesting to me to watch the ebb and flow of major events on social media. It is natural to see themes on our Facebook feeds as the news of the days becomes relevant in our daily lives. We’ve all seen news stories take over our feeds. It can be done well and it can be done in poor taste. The organizations who do it best make sure their shared or original content is relevant to the larger topic and is consistent with their overall mission.

Posted by Tara Pereira on 3/16/17 10:00 AM

Video Marketing Success for Nonprofits in 2017


It has been the “year of video” for at least 6 years now in the marketing world. But 2017 really might be the year when nonprofits should take note when developing their outreach and communications plan.

By 2017, video content will represent 74% of all internet traffic. source

Of all time spent on online activity, 33% is spent watching video. That is an amazing number. Clearly video communication and storytelling is here to stay, which makes it an even more important tool that needs to move to the top of your tool kit. Nonprofits can really take advantage of this and look for opportunities to use video to connect and communicate with your community for both outreach and fundrasing efforts.

Posted by Tara Pereira on 2/16/17 1:00 PM

All email marketing is personal


Email marketing can be more effective than social for nurturing and engaging your base. We’ve written about the value of a clean email list, succeeding at email marketing, and the email rules to break, but there is another type of email that should be used to extend your mission and connect with your community. Personal email.

Posted by Tara Pereira on 1/19/17 11:15 AM

Media interviews: Pro tips for beginners

 Being interviewed by the media for the first time can be nerve wracking. Whether it is a print interview or a broadcast interview, you are being asked very specific questions that you need to answer is a way that reflects well on your organization and you as a representative of that organization. Both print and broadcast have their own unique challenges but overall there are similarities to any media interview. Experts and beginners alike can benefit by keeping the following tips for media interviews in mind. 

Posted by Tara Pereira on 12/15/16 10:00 AM

Top #Inbound16 Takeaways: It is all about the audience


This is my second year attending Inbound, the annual HubSpot extravaganza (also known as a conference). The workshops I attended last year focused on the importance of storytelling and really connecting on a deeper level with your audience. This year is a good reminder that, content marketing is all about audience, personas, and community.

Posted by Tara Pereira on 11/10/16 10:00 AM

Choosing the Right Visual Content for Your Story

I just returned from a trip to Italy. (A little envy is understandable.) Travel can be a great way to see another country’s view of design and imagery. As I talk to my friends about my time away, I notice that I have been framing my story and the pictures that I share according to who I’m speaking to. It occurred to me that with some of my friends I spent more time talking about art and museums while other conversations focused on food and drink. As I thought about my trip as a story I realized I could take it in many narrative directions, which is similar to what we do everyday as marketers. You can use this same concept of varied narractive directions for communication with your community.

Visuals Matter

Yes words matter but does visual content matter more? Science tells us 65% of the world’s population are visual learners. By connecting and using certain images my trip can take on many different stories and focuses. The same can be said for your brand. Make sure the visuals that you use reflect the message that you are trying to communicate. It all depends on the image you choose to show and the message you choose to share.

One trip = 3 stories

I’m rather food focused so I’m often enjoying, reading, researching, and taking pictures of food. If I wanted to tell the story of my trip through food, I can. Art also played a large role in my trip. Using certain pictures, I can share a story about my trip about food or art.  

Posted by Tara Pereira on 10/13/16 10:00 AM

Get an A+ with these 5 blog tips


For a lot of us, back-to-school means change. Change of schedule, change of traffic patterns, but I like to think of September as an opportunity to start over and assess. I last wrote about the back-to-school season in B is for Blog. With every new year, it can be nice to step back, review and then move forward with intention and planning.  It is time for you to level up to the next grade and update or change the way your team has been thinking about the company blog. Over the last year, I’m sure you have all been taking the advice of B is for Blog, right?

Posted by Tara Pereira on 9/8/16 11:00 AM

Repurpose your nonprofit video content for a new perspective


If you think about the time and resources needed to develop and produce a fantastic video for your nonprofit, it makes sense to repurpose and leverage your video content through other content channels. By recycling your raw footage into other types of content, you can extend the value of what you thought might have been an investment in a one-time project.

Posted by Tara Pereira on 8/4/16 11:00 AM

Capturing the Event: Don't forget your visual checklist


You’ve been planning your next event for a while now — finding a location, building a schedule and making sure your speakers are ready to go. A lot of preparation goes into making an event go smoothly, but don't forget to record it. Part of your pre-planning should include an event visual checklist. At any fundraiser, product launch, or forum there is great opportunity for event visuals that can tell a story.

Posted by Tara Pereira on 7/14/16 11:00 AM