Change Conversations blog

Tara Pereira

Tara Pereira

Tara helps companies tell their stories. With a strong background in producing creative content and in project management, Tara has over 18 years of experience in the visual communications industry.

Recent posts by Tara Pereira

4 min read

New Year Resolutions and Inspiration for the Digital Marketer

By Tara Pereira on 1/11/18 10:00 AM

At the beginning of a new year, it is natural to want to set resolutions both personally, and professionally for your organization. We all start out with the best of intentions, but trying to do too much too soon can set us up for failure in our marketing campaigns or outreach efforts. And while our marketing to-do lists are ongoing, it is important to review and assess our efforts so they are as effective as they can be. Here are some tips and recommendations for resolution success for the coming year.

5 min read

Want your social video to be thumb-stoppingly good?

By Tara Pereira on 12/14/17 10:00 AM

"71% of internet users will access social networking sites regularly this year."  source

One of the great challenges and great truths of social media is the quick speed at which everything changes. Whether it is your Twitter feed, the social news cycle or the speed at which each network grows, we can all count on everything changing and changing often. And the latest change is the stong push and focus on native social video by major social media channels.

2 min read

How to conduct effective video interviews

By Tara Pereira on 10/19/17 10:04 AM

 

Do you know the secret to conducting a good video interview? Whether you are gathering video testimonials for your website or developing an informational video series for an outreach campaign, conducting your first video interview is about preparation and understanding human communication.

4 min read

Video Strategy: Which online video style is right for you?

By Tara Pereira on 9/21/17 10:00 AM

 

Saying you need video for your business is kind of like saying you need a website. Both are general terms for an essential tool that can mean a lot of things. Websites can range from a simple and very basic informational microsite to an extremely complex fully integrated customer portal with an eCommerce back end.

Think of video styles in a similar way. You can have a quick ten-second video clip shot on your phone of a favorite client talking about how much they love working with your organization, or you can hire professionals to produce a 15-minute company video that involves multiple shoot days, multiple set ups, extensive post-production, and  animated graphics. Knowing which video style is right for you isn’t a simple matter.

1 min read

Nonprofits: How to Master Video Marketing

By Tara Pereira on 8/28/17 10:18 AM

 

More than ever before, nonprofits need to integrate video content into annual marketing campaigns. Every day there are new opportunities and increasing demand to produce video, enagage with your community, and strengthen the effectiveness of your nonprofit marketing. 

5 min read

How to write an effective nonprofit video script

By Tara Pereira on 8/24/17 10:00 AM

 

No nonprofit can afford to produce a video that is not inline with its marketing goals and outreach plans. The more your nonprofit team can lay out a a tight mission-aligned script and creative plan prior to production, the more likely your reach and engagement will increase with your target audience.

4 min read

Do Nonprofits Need a Creative Brief for Behavior Change?  

By Tara Pereira on 6/22/17 1:00 PM

 

Having clear communication and a solid creative process between agency team members and your nonprofit management team is imperative.  It is important to get it right so that everyone can move toward the same project goals, especially when resources are limited. We’ve written about developing a plan for your next video and preparing for your next print project. We’ve also discussed marketing consistency. All of these have one thing in common - the creative brief.

3 min read

When should you hire a marketing agency?

By Tara Pereira on 5/25/17 10:00 AM

 

Is your nonprofit embarking on an outreach campaign focused on a new community? Does your government agency need message training on a new subject, or a social media plan that can be sustained by current team members? Should you hire a marketing agency?

For many smaller businesses and nonprofits in Vermont, there can be limited time, resources or expertise available for existing team members to commit to these critical activities. Time spent on marketing may be viewed by some as time spent away from the greater mission. I would say that your marketing or outreach communications is an essential part of advancing the greater mission you are working towards.

5 min read

Video Marketing on the Nonprofit Buyer's Journey

By Tara Pereira on 4/27/17 10:00 AM

 

  
Video is a very effective form of communication and can be especially powerful in nonprofit marketing and impact storytelling. One third of all online activity is spent watching video, and as a communication professional you want to use that to your advantage in telling your story. Let's look at a few examples of how to use video storytelling through your nonprofit's buyer's journey.

3 min read

Don't let your social media feed become a snowstorm

By Tara Pereira on 3/16/17 10:00 AM

 

It is always interesting to me to watch the ebb and flow of major events on social media. It is natural to see themes on our Facebook feeds as the news of the days becomes relevant in our daily lives. We’ve all seen news stories take over our feeds. It can be done well and it can be done in poor taste. The organizations who do it best make sure their shared or original content is relevant to the larger topic and is consistent with their overall mission.

5 min read

Video Marketing Success for Nonprofits in 2017

By Tara Pereira on 2/16/17 1:00 PM

It

It has been the “year of video” for at least 6 years now in the marketing world. But 2017 really might be the year when nonprofits should take note when developing their outreach and communications plan.

By 2017, video content will represent 74% of all internet traffic. source

Of all time spent on online activity, 33% is spent watching video. That is an amazing number. Clearly video communication and storytelling is here to stay, which makes it an even more important tool that needs to move to the top of your tool kit. Nonprofits can really take advantage of this and look for opportunities to use video to connect and communicate with your community for both outreach and fundrasing efforts.

2 min read

All email marketing is personal

By Tara Pereira on 1/19/17 11:15 AM

 

Email marketing can be more effective than social for nurturing and engaging your base. We’ve written about the value of a clean email list, succeeding at email marketing, and the email rules to break, but there is another type of email that should be used to extend your mission and connect with your community. Personal email.

The Guide to Inclusive Language to help you communicate

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