Tara Pereira

Tara helps companies tell their stories. With a strong background in producing creative content and in project management, Tara has over 18 years of experience in the visual communications industry.

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Recent Posts

How to conduct effective video interviews

 

Do you know the secret to conducting a good video interview? Whether you are gathering video testimonials for your website or developing an informational video series for an outreach campaign, conducting your first video interview is about preparation and understanding human communication.

Posted by Tara Pereira on 10/19/17 10:04 AM

How to write an effective nonprofit video script

 

No nonprofit can afford to produce a video that is not inline with its marketing goals and outreach plans. The more your nonprofit team can lay out a a tight mission-aligned script and creative plan prior to production, the more likely your reach and engagement will increase with your target audience.

Posted by Tara Pereira on 8/24/17 10:00 AM

When should you hire a marketing agency?

 

Is your nonprofit embarking on an outreach campaign focused on a new community? Does your government agency need message training on a new subject, or a social media plan that can be sustained by current team members? Should you hire a marketing agency?

For many smaller businesses and nonprofits in Vermont, there can be limited time, resources or expertise available for existing team members to commit to these critical activities. Time spent on marketing may be viewed by some as time spent away from the greater mission. I would say that your marketing or outreach communications is an essential part of advancing the greater mission you are working towards.

Posted by Tara Pereira on 5/25/17 10:00 AM

Video Marketing on the Nonprofit Buyer's Journey

 

  
Video is a very effective form of communication and can be especially powerful in nonprofit marketing and impact storytelling. One third of all online activity is spent watching video, and as a communication professional you want to use that to your advantage in telling your story. Let's look at a few examples of how to use video storytelling through your nonprofit's buyer's journey.

Posted by Tara Pereira on 4/27/17 10:00 AM

Don't let your social media feed become a snowstorm

 

It is always interesting to me to watch the ebb and flow of major events on social media. It is natural to see themes on our Facebook feeds as the news of the days becomes relevant in our daily lives. We’ve all seen news stories take over our feeds. It can be done well and it can be done in poor taste. The organizations who do it best make sure their shared or original content is relevant to the larger topic and is consistent with their overall mission.

Posted by Tara Pereira on 3/16/17 10:00 AM

Video Marketing Success for Nonprofits in 2017

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It has been the “year of video” for at least 6 years now in the marketing world. But 2017 really might be the year when nonprofits should take note when developing their outreach and communications plan.

By 2017, video content will represent 74% of all internet traffic. source

Of all time spent on online activity, 33% is spent watching video. That is an amazing number. Clearly video communication and storytelling is here to stay, which makes it an even more important tool that needs to move to the top of your tool kit. Nonprofits can really take advantage of this and look for opportunities to use video to connect and communicate with your community for both outreach and fundrasing efforts.

Posted by Tara Pereira on 2/16/17 1:00 PM

All email marketing is personal

 

Email marketing can be more effective than social for nurturing and engaging your base. We’ve written about the value of a clean email list, succeeding at email marketing, and the email rules to break, but there is another type of email that should be used to extend your mission and connect with your community. Personal email.

Posted by Tara Pereira on 1/19/17 11:15 AM

Media interviews: Pro tips for beginners

 

Being interviewed by the media for the first time can be nerve wracking. Whether it is a print interview or a broadcast interview, you are being asked very specific questions that you need to answer is a way that reflects well on your organization and you as a representive of that organization. Both print and broadcast have their own unique challenges but overall there are similarities to any media interview. Experts and beginners alike can benefit by keeping the following tips for media interviews in mind. 

Posted by Tara Pereira on 12/15/16 10:00 AM

Top #Inbound16 Takeaways: It is all about the audience

 

This is my second year attending Inbound, the annual HubSpot extravaganza (also known as a conference). The workshops I attended last year focused on the importance of storytelling and really connecting on a deeper level with your audience. This year is a good reminder that, content marketing is all about audience, personas, and community.

Posted by Tara Pereira on 11/10/16 10:00 AM

Choosing the Right Visual Content for Your Story

 

 

I just returned from a trip to Italy. (A little envy is understandable.) Travel can be a great way to see another country’s view of design and imagery. As I talk to my friends about my time away, I notice that I have been framing my story and the pictures that I share according to who I’m speaking to. It occurred to me that with some of my friends I spent more time talking about art and museums while other conversations focused on food and drink. As I thought about my trip as a story I realized I could take it in many narrative directions, which is similar to what we do everyday as marketers. You can use this same concept of varied narractive directions for communication with your community.

Visuals Matter

Yes words matter but does visual content matter more? Science tells us 65% of the world’s population are visual learners. By connecting and using certain images my trip can take on many different stories and focuses. The same can be said for your brand. Make sure the visuals that you use reflect the message that you are trying to communicate. It all depends on the image you choose to show and the message you choose to share.

One trip = 3 stories

I’m rather food focused so I’m often enjoying, reading, researching, and taking pictures of food. If I wanted to tell the story of my trip through food, I can. Art also played a large role in my trip. Using certain pictures, I can share a story about my trip about food or art.  

Posted by Tara Pereira on 10/13/16 10:00 AM

Get an A+ with these 5 blog tips

 

For a lot of us, back-to-school means change. Change of schedule, change of traffic patterns, but I like to think of September as an opportunity to start over and assess. I last wrote about the back-to-school season in B is for Blog. With every new year, it can be nice to step back, review and then move forward with intention and planning.  It is time for you to level up to the next grade and update or change the way your team has been thinking about the company blog. Over the last year, I’m sure you have all been taking the advice of B is for Blog, right?

Posted by Tara Pereira on 9/8/16 11:00 AM

Repurpose your nonprofit video content for a new perspective

 

If you think about the time and resources needed to develop and produce a fantastic video for your nonprofit, it makes sense to repurpose and leverage your video content through other content channels. By recycling your raw footage into other types of content, you can extend the value of what you thought might have been an investment in a one-time project.

Posted by Tara Pereira on 8/4/16 11:00 AM

Capturing the Event: Don't forget your visual checklist

 

You’ve been planning your next event for a while now — finding a location, building a schedule and making sure your speakers are ready to go. A lot of preparation goes into making an event go smoothly, but don't forget to record it. Part of your pre-planning should include an event visual checklist. At any fundraiser, product launch, or forum there is great opportunity for event visuals that can tell a story.

Posted by Tara Pereira on 7/14/16 11:00 AM

Events: How to master the art of the mission-driven plan

 

Summer is the perfect season to plan an event or fundraiser for your mission-driven organization. Who wouldn't want to spend time outdoors for a good cause, right? In honor of the Fourth of July when many of us are enjoying community events like parades, 5k races and family parties, here are our top five blog posts that celebrate mission-driven marketing and the joys of event planning done well.

Posted by Tara Pereira on 7/4/16 10:00 AM

How to clean up your email list & engage your subscribers

 

Email marketing is a a great way to engage and to nurture your community and contacts. But you need to take care of a very important anchor that is the foundation of any email marketing program — your contact list.  This is important because it is likely you will lose one third of your contacts every year through attrition or “churn.”

Posted by Tara Pereira on 6/9/16 10:30 AM

5 Myths That Can Sabotage Your Next Video

 

Video seems to be everywhere these days, but not all of it is great quality. Look out for these five myths that can sabatoge your next video before you succumb to the pressure to "just add some video" to your content marketing mix.

Posted by Tara Pereira on 5/12/16 10:00 AM

How to build a social content library for a rainy day

 

We all can agree that social media marketing can sometimes seem like a beast that is always hungry. Sure it can be a lot of fun and it is always great to put an image out there that instantly connects. We all looooove the likes, the shares, and especially the comments. But even with a solid editorial calendar and extensive rss feeds, regularly providing thoughtful information and visually rich content can be a challenge. So what do you do? Easy - be prepared and plan. Stock your content library like a squirrel grabbing acorns and getting ready for winter.

Posted by Tara Pereira on 3/17/16 10:00 AM

Video Storytelling: How to structure your testimonial

 

Video storytelling can be incorporated into your nonprofit's marketing strategy in many ways. Testimonial videos and case studies are based on the simple idea that word-of-mouth storytelling can be quite powerful. 

Posted by Tara Pereira on 2/18/16 10:00 AM