Recent Posts

Tara Pereira

Tara helps companies tell their stories. With a strong background in producing creative content and in project management, Tara has over 18 years of experience in the visual communications industry.

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Recent Posts

Don't let your social media feed become a snowstorm

By Tara Pereira on Mar. 16, 2017

It is always interesting to me to watch the ebb and flow of major events on social media. It is natural to see...

Video Marketing Success for Nonprofits in 2017

By Tara Pereira on Feb. 16, 2017

It It has been the “year of video” for at least 6 years now in the marketing world. But 2017 really might be the...

All email marketing is personal

By Tara Pereira on Jan. 19, 2017

 

Email marketing can be more effective than social for nurturing and engaging your base. We’ve written about the...

Media interviews: Pro tips for beginners

By Tara Pereira on Dec. 15, 2016

 

Being interviewed by the media for the first time can be nerve wracking. Whether it is a print interview or a...

Top #Inbound16 Takeaways: It is all about the audience

By Tara Pereira on Nov. 10, 2016

 

This is my second year attending Inbound, the annual HubSpot extravaganza (also known as a conference). The...

Choosing the Right Visual Content for Your Story

By Tara Pereira on Oct. 13, 2016

 

 

I just returned from a trip to Italy. (A little envy is understandable.) Travel can be a great way to see...

Get an A+ with these 5 blog tips

By Tara Pereira on Sep. 8, 2016

 

For a lot of us, back-to-school means change. Change of schedule, change of traffic patterns, but I like to think...

Repurpose your nonprofit video content for a new perspective

By Tara Pereira on Aug. 4, 2016

 

If you think about the time and resources needed to develop and produce a fantastic video for your nonprofit, it...

Capturing the Event: Don't forget your visual checklist

By Tara Pereira on Jul. 14, 2016

 

You’ve been planning your next event for a while now — finding a location, building a schedule and making sure...