Recent Posts

Brad Pettengill

In addition to his role on our team as senior designer and art director, Brad is a professional photographer and long-time Kung Fu instructor. With all that fodder for blogging, Brad narrows his focus to write about design and balance in graphics, photography and life outside work.

Recent Posts

Vision Changes: Typography for Aging Audiences

By Brad Pettengill on Mar. 23, 2017

 

A reader recently responded to my blog post Typeface Choice: Ask yourself Three Questions, by raising an important...

Which works best for changemakers—Illustration or...

By Brad Pettengill on Feb. 23, 2017

You need visual impact for your upcoming campaign or promotion. Which will work harder for you— illustration or...

Design for Activism

By Brad Pettengill on Jan. 26, 2017

 

Whether you are marketing a product to improve the environment using triple bottom line principles, working on a...

How to Achieve Marketing Consistency in Your Materials

By Brad Pettengill on Oct. 20, 2016

 

So you’ve decided to invest in a multi-faceted, multi-channel marketing campaign. Your presence, message and...

Why should your nonprofit invest in good design?

By Brad Pettengill on Sep. 15, 2016

 

Why should your nonprofit invest in good design? Your mission is pressing, the needs are great — why spend money...

10 Effective Design Principles You Need to Know

By Brad Pettengill on Jul. 21, 2016

 

Whether you’re creating a new page design for your website, an online ad, print brochure or an infographic, many...

Marketing with Color: The Good, the Bad, the Ugly

By Brad Pettengill on Jun. 30, 2016

 

Last week I ran across a New York Times article detailing one marketing research company’s process to determine...

Make a great impression at your next tradeshow

By Brad Pettengill on May. 19, 2016

 

The last time you strolled through a tradeshow you probably made a mental note about those booths and displays...

Photo style guidelines: Seven tips for your public sector...

By Brad Pettengill on Mar. 24, 2016

 

You're considering an image for your upcoming campaign, but you have an uneasy feeling about its content, tone and...