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ABOUT CHANGE COVERSATIONS

The Change Conversations blog is where changemakers find inspiration and insights on the power of mission-driven communication to create the change you want to see.

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Content Atomization

2 min read

How to make your content work harder: Atomization

Yes, it takes a lot of work to create a stellar piece of content today. And there are no shortcuts. You need to develop the content strategy idea, do...

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1 min read

How to Answer WIIFM or “Do I See Me Now?”

I expect What’s In It For Me (WIIFM), to be crystal clear. And your customers do too.

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3 min read

Do Nonprofits Need a Creative Brief for Behavior Change?  

Having clear communication and a solid creative process between agency team members and your nonprofit management team is imperative. It is important...

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Printed brain on a circuit board to illustrate the framing effect

2 min read

Message Framing and Your Brain: Formula for change

If you’re like most change communicators I know, you spend quite a bit of time keeping up on what’s known and what’s new in communication, persuasion...

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landing-page_elements.jpg

2 min read

Quick Tips for Effective Landing Pages

What is a landing page? A landing page is simply the website page where your visitors land after they type in or click a link. The link can be on a...

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WHEN should you hire a marketing agency

3 min read

When should you hire a marketing agency?

Is your nonprofit embarking on an outreach campaign focused on a new community? Does your government agency need message training on a new subject,...

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owned_earned_bought media framework venn diagram

3 min read

Paid, Owned, Earned Media: Are You in the Right Place?

You may have heard the terms "paid, owned, earned media" bandied about recently and been curious. You want to know more—understanding where and how...

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Proofing_SmallDogElectronics_ad_beagle_image.jpeg

2 min read

Prepress File Preparation: Your Print Production Checklist

Good prepress file preparation takes time. In the era of digital design, prepress work looks deceptively easy, but making sure your files are print...

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A Message Triangle screenshot

2 min read

A 3-Step Guide to Message Triangles

For many years the message triangle has been one of the tools I use most often for clients and for myself. Whenever a major speech, news event or...

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3 min read

Video Marketing on the Nonprofit Buyer's Journey

Video is a very effective form of communication and can be especially powerful in nonprofit marketing and impact storytelling. One third of all...

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selecting the best typography for your infographic

3 min read

How to Select the Best Typography for Your Infographics

You sit down at your computer to develop an infographic and couldn’t be more excited to share it with your mission driven audience. Then you suddenly...

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