The Change Conversations blog is where changemakers find inspiration and insights on the power of mission-driven communication to create the change you want to see.
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Dave Bowers: Jul 28, 2016
Advertising works. Businesses get results with strategic advertising. Why else would so many businesses spend so much money if it didn’t? And big...
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Brad Pettengill: Jul 21, 2016
Whether you’re creating a new page design for your website, an online ad, print brochure or an infographic, many of the same design principles apply....
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Tara Pereira: Jul 14, 2016
You’ve been planning your next event for a while now — finding a location, building a schedule and making sure your speakers are ready to go. A lot...
Tara Pereira: Jul 4, 2016
Summer is the perfect season to plan an event or fundraiser for your mission-driven organization. Who wouldn't want to spend time outdoors for a good...
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Brad Pettengill: Jun 30, 2016
Last week I ran across a New York Times article detailing one marketing research company’s process to determine the ugliest color in the world. The...
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Dave Bowers: Jun 27, 2016
Every business or non-profit needs smooth orderly processes to be successful. Lean manufacturers make a science of refining every process. The big...
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Dave Bowers: Jun 23, 2016
You’ve got the photo you want, so just post it – right? Not so fast!
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Pat Heffernan: Jun 16, 2016
It is easy to feel conflicted when you're marketing for good. Many nonprofits and public agencies feel the tension. On one hand, you know your...
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Sally Kieny: Jun 13, 2016
The changing media landscape and time spent on the web has turned us into consumers of bits and bytes of information. We often don't have time (or...
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Tara Pereira: Jun 9, 2016
Email marketing is a a great way to engage and to nurture your community and contacts. But you need to take care of a very important anchor that is...
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Pat Heffernan: Jun 2, 2016
With the trees in full leaf on the hillsides, lush and green are the signs of May in Vermont. Abundance is an apt term for the fodder published last...
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Dave Bowers: May 26, 2016
"Use a picture. It's worth a thousand words."- Arthur Brisbane, newspaper editor Images are a must. They draw interest, convey emotion, and amplify...