Change Conversations blog

Clare Innes


Recent posts by Clare Innes

4 min read

How to Save Money Working with a Marketing Agency

By Clare Innes on 10/11/18 11:55 AM

Since making the switch from a public sector marketing department to a private sector marketing agency, I’ve learned a thing or two from both sides of the coin about the value of working with a solid, mission-driven marketing team. Working with a marketing firm is not as much of a budget-busting endeavor as you might think. 

5 min read

Reluctant marketers on staff? Here's how to conquer their fear of social media

By Clare Innes on 7/26/18 10:47 AM

 

Blogging, tweeting, pinning, posting – you know it's essential, but what do you do when you have reluctant marketers on your staff who are uncomfortable making a splash in the social media pool? After all, 55% of charitable organizations using social media say it plays an important role in their marketing efforts. It's time to convince those reluctant marketers to start swimming. Here are some social media starter tips and tools to help them do just that

6 min read

Green Swag: Tips for Keeping Your Logo Out of the Landfill

By Clare Innes on 5/24/18 11:40 AM

 

 

Free swag! There's nothing like it to get people's attention at an event ... and there's nothing like that sinking feeling you get when you see those promo items, touting your logo, filling the trash cans at the exits. Let's take a look at how to keep your logo out of the landfill and still attract the attention of your target audience.

6 min read

Storytelling Tools to Help Your Target Audience see WIIFM

By Clare Innes on 2/22/18 11:43 AM

Want to gain traction in the early stages of the customer’s journey? Here’s a tip: Step out of your shoes. Your audience wants to interact with someone who has walked a mile in their shoes. Add personality and customer aspirations to your product storytelling and you can unearth fresh, authentic ways to connect. It’s in there, right next to your passion, mission, and vision. Here's how two companies do just that to make “What’s in it for me?” crystal clear.

10 min read

Blogging Tips for the One-Person Marketing Team

By Clare Innes on 1/18/18 12:00 PM

 
 
You know your stuff. You could blog about what you do ‘til the cows come home. The problem is that there's never enough time to do it all well. What you need is a simple, step-by-step process for going from idea to publishing quality content without missing a beat.
3 min read

Design Project Management Tips and Tools to Implement Today

By Clare Innes on 11/16/17 10:00 AM

Time is funny. It flies. It can be saved and wasted. When you’re working on a design and content project with lots of moving parts and people, time is also money. In many mission-driven organizations, time and money are often both in short supply. In an ideal world, every project begins with a creative brief that stakeholders within your organization and outside partners have signed off on. But for those seemingly inevitable, unexpected or rush projects, here are some time-saving tips for success I’ve hammered out on the anvil of experience on both sides of the design project management window.

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