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Clare Innes

how-to-save-money-with-marketing-agency

3 min read

How to Save Money Working with a Marketing Agency

Clare Innes: 10/11/18 11:55 AM

Since making the switch from a public sector marketing department to a private sector marketing agency, I’ve learned a thing or two from both sides...

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boys splashing in a pool

3 min read

Reluctant marketers on staff? Here's how to conquer their fear of social media

Clare Innes: 7/26/18 10:47 AM

Blogging, tweeting, pinning, posting – you know it's essential, but what do you do when you have reluctant marketers on your staff who are...

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Keep-your-logo-out-of-the-landfill-blog

4 min read

Green Swag: Tips for Keeping Your Logo Out of the Landfill

Clare Innes: 5/24/18 11:40 AM

Free swag! There's nothing like it to get people's attention at an event ... and there's nothing like that sinking feeling you get when you see those...

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old manual typewriter keyboard representing storytelling tools

4 min read

Storytelling Tools to Help Your Target Audience see WIIFM

Clare Innes: 2/22/18 11:43 AM

Want to gain traction in the early stages of the customer’s journey? Here’s a tip: Step out of your shoes. Your audience wants to interact with...

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Blogging-Tips-One-Person-Marketing-Team

3 min read

Blogging Tips for the One-Person Marketing Team

Clare Innes: 1/18/18 12:00 PM

You know your stuff. You could blog about what you do ‘til the cows come home. The problem is that there's never enough time to do it all well. What...

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2 min read

Design Project Management Tips and Tools to Implement Today

Clare Innes: 11/16/17 10:00 AM

Time is funny. It flies. It can be saved and wasted. When you’re working on a design and content project with lots of moving parts and people, time...

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