Create a checklist for a solid work flow
- Check concept alignment. Make sure it's a solid idea that aligns with your goal/campaign/mission.
- Choose target persona. Which audience is this for? What makes it compelling for them?
- Establish keyphrase – keyphrases help your SEO more than keywords. (“Women’s blue suede shoes” will land you more views than “shoes.”).
- Define angle: What’s your unique perspective that sets it apart from what others have written about your topic.
- What’s In It For Me (WIIFM): What’s the one tangible takeaway for your reader?
- Write at least 10 headlines, incorporating some or all of the primary keyphrase, if possible. Interesting ideas often emerge when you force yourself to keep trying different combinations of ideas and phrasing.
- Outline your main points.
- Get approval for idea, if needed.
- Edit/proof/review #1 – it’s best if you have a fresh set of eyes for this.
- Create graphics for header and body content.
- Develop social sharing graphics.
- Optimize for search engines.
- Edit/proof/review #2 once you have it formatted in your blogging software platform.
- Schedule publishing date(s).
- Write and schedule social media messages with varying text and images for each of your social media accounts. What you post on Facebook should be a little different from what you post in Twitter, etc. You'll also need to resize your graphic for each network.
Blog post sharing and promotion
Basics for search engine optimization
Title & subheads
Primary keyword phrase
Optimal: 3-7 words. The exact words your client or persona would type in to search for your content. If possible, it should appear in 5 places: 1) Headline 2) First paragraph 3) One subhead 4) Meta description 5) Image alt tag. Your post can have several keyword phrases. Identify the phrase that focuses on the heart of your content.
Max: 160 characters (including spaces). Can determine “clickability” by potential readers. Expand upon what your title has promised.
Image alt tags and filename
Social media graphics
Facebook (JPG): 1200 x 630
Twitter (JPG, GIF, PNG): 440 x 220
Google+ (JPG, GIF, PNG): 497 x 373
Pinterest (JPEG, GIF, PNG): Board display: 222 x 150; Vertical: 236 x (scaled height)
Instagram (JPG, PNG): 1080x1080