3 min read
Four Must-Have Social Media Tips for Nonprofits
In the real estate sales world, the mantra is “location, location, location.” In the social media world, it’s “relationships, relationships,...
ABOUT CHANGE COVERSATIONS
The Change Conversations blog is where changemakers find inspiration and insights on the power of mission-driven communication to create the change you want to see.
2 min read
Building and Maintaining Your Corporate Identity
Brad Pettengill: 11/4/13 11:25 AM
I started this series with the post Logo, Corporate Identity or Brand — What’s the Difference?, which briefly defines these terms and what...
2 min read
Theories of Change: Social Marketing, Movements and Change
Pat Heffernan: 8/15/13 12:00 AM
I certainly didn’t want to use that statistic. In the midst of a messaging work session on a hot, sticky summer day, the digits shouted out from the...
2 min read
Logo Design 101: The Coat of Arms, Crest and Shield
Brad Pettengill: 8/12/13 12:15 PM
In article 6 of the series, Logo, Corporate Identity or Brand—What's the Difference? we continue to explore combination marks—logos using both...
2 min read
PR only? No such thing!
Sally Kieny: 8/1/13 2:00 PM
Recently, I came across a post entitled, “10 things clients get wrong about the media.” Admittedly, the author—a publicist (aka a PR person)—was...
2 min read
How to Find Your Customers in the Social Media Space
Pat Heffernan: 7/29/13 12:59 PM
Three years after my first look at the question of where to find your customers in social media, I have a pleasant surprise for you: There is good...
2 min read
Logo Design 101: The Combination Logo, Part 2: Seals
Brad Pettengill: 7/18/13 11:20 AM
In this fifth article in the series, Logo, Corporate Identity or Brand—What's the Difference? we continue to explore the third category of logo, the...
2 min read
Marketing Spin in Suburbia (or “How I learned to Love My Lawn”)
I lead a hectic life—by choice, mind you. I’m not looking for sympathy here. It’s just a fact. With three young daughters and my husband, my job,...
3 min read
Social Marketing: It’s Past Time to Reframe and Rebrand
Pat Heffernan: 6/20/13 12:00 AM
Have you been there? You start to notice many of your conversations get derailed because your basic language and labels are triggering a radically...
2 min read
Logo Design 101: The Combination Logo, Part 1
Brad Pettengill: 6/17/13 10:50 AM
In this fourth article in the series, Logo, Corporate Identity or Brand—What's the Difference? we start to explore the third category of logo design,...
3 min read
Media Literacy, Children and Mindful Marketing
Media literacy, children and mindful marketing have been on my mind lately. My nine-year-old daughter has recently become interested in knowing how...