1 min read
More Good Causes Hurt by Bad Ads
Pat Heffernan: Jan 13, 2014
Sigh. You're probably not surprised any more by inappropriate ads created by major commercial brands (and their agencies) seeking to win awards and...
ABOUT CHANGE COVERSATIONS
The Change Conversations blog is where changemakers find inspiration and insights on the power of mission-driven communication to create the change you want to see.
3 min read
Four Must-Have Social Media Tips for Nonprofits
In the real estate sales world, the mantra is “location, location, location.” In the social media world, it’s “relationships, relationships,...
2 min read
Building and Maintaining Your Corporate Identity
Brad Pettengill: Nov 4, 2013
I started this series with the post Logo, Corporate Identity or Brand — What’s the Difference?, which briefly defines these terms and what...
2 min read
Theories of Change: Social Marketing, Movements and Change
Pat Heffernan: Aug 15, 2013
I certainly didn’t want to use that statistic. In the midst of a messaging work session on a hot, sticky summer day, the digits shouted out from the...
2 min read
Logo Design 101: The Coat of Arms, Crest and Shield
Brad Pettengill: Aug 12, 2013
In article 6 of the series, Logo, Corporate Identity or Brand—What's the Difference? we continue to explore combination marks—logos using both...
2 min read
PR only? No such thing!
Sally Kieny: Aug 1, 2013
Recently, I came across a post entitled, “10 things clients get wrong about the media.” Admittedly, the author—a publicist (aka a PR person)—was...
2 min read
How to Find Your Customers in the Social Media Space
Pat Heffernan: Jul 29, 2013
Three years after my first look at the question of where to find your customers in social media, I have a pleasant surprise for you: There is good...
2 min read
Logo Design 101: The Combination Logo, Part 2: Seals
Brad Pettengill: Jul 18, 2013
In this fifth article in the series, Logo, Corporate Identity or Brand—What's the Difference? we continue to explore the third category of logo, the...
2 min read
Marketing Spin in Suburbia (or “How I learned to Love My Lawn”)
I lead a hectic life—by choice, mind you. I’m not looking for sympathy here. It’s just a fact. With three young daughters and my husband, my job,...
3 min read
Social Marketing: It’s Past Time to Reframe and Rebrand
Pat Heffernan: Jun 20, 2013
Have you been there? You start to notice many of your conversations get derailed because your basic language and labels are triggering a radically...
2 min read
Logo Design 101: The Combination Logo, Part 1
Brad Pettengill: Jun 17, 2013
In this fourth article in the series, Logo, Corporate Identity or Brand—What's the Difference? we start to explore the third category of logo design,...