2 min read
Social Norms: Harnessing Positive Peer Pressure for Change
At Marketing Partners, we’ve worked on dozens of social awareness and behavior change campaigns. (Secretly, they are my favorite kind of campaign!)...
2 min read
Marketing Spin in Suburbia (or “How I learned to Love My Lawn”)
I lead a hectic life—by choice, mind you. I’m not looking for sympathy here. It’s just a fact. With three young daughters and my husband, my job,...
3 min read
Media Literacy, Children and Mindful Marketing
Media literacy, children and mindful marketing have been on my mind lately. My nine-year-old daughter has recently become interested in knowing how...