1 min read
Pat Heffernan: Jul 2, 2015
It’s summertime in Vermont. Time for sunny days and warm weather. And time to catch up with friends over a great meal for lively conversation. Here...
2 min read
Pat Heffernan: Jun 22, 2015
Trying to help your team keep up with the incredible rate of marketing change? And keep on top of your daily work, and keep your brain open to...
4 min read
Pat Heffernan: Jun 8, 2015
Large-scale social change requires a lot of collaboration—with multiple nonprofits, values-led businesses, and public agencies. And the bigger and...
1 min read
Pat Heffernan: Jun 4, 2015
June is here and that means that summer will soon be officially in full swing! Summer means our indoor-outdoor time allotment shifts, but there’s...
2 min read
Pat Heffernan: May 4, 2015
“Skills can be taught; values cannot.” That old saying rings true, but growing your own skilled marketers takes lots of time, energy and money....
3 min read
Pat Heffernan: Apr 13, 2015
You’re not Alice. You couldn’t be more different. You want to create mission-driven change, to change minds, motivate action, build a movement....
4 min read
Pat Heffernan: Mar 9, 2015
Are you thinking like I’m thinking that it is getting murky out there? My fog meter is registering an increase in befuddling language about sponsored...
1 min read
Pat Heffernan: Jul 28, 2014
It’s a scene I’ve lived over and over again. Deep into a positioning work session while I’m probing for what you believe distinguishes your triple...
2 min read
Pat Heffernan: Jul 21, 2014
In my mind, words and language have always been important. (No surprise.) I delighted in the increased attention to inclusive language in...
2 min read
Pat Heffernan: Jul 14, 2014
This may not be going where you think it is. That is, it’s not going there if you’re thinking I’m referring to social media marketing or so-called...
2 min read
Pat Heffernan: Feb 3, 2014
Ever feel like there will never be enough time to use social media effectively?
1 min read
Pat Heffernan: Jan 13, 2014
Sigh. You're probably not surprised any more by inappropriate ads created by major commercial brands (and their agencies) seeking to win awards and...