4 min read
Pat Heffernan: Mar 9, 2017
When you believe in a cause, it becomes your baby, and one of the hardest things to do is let go of its name. For decades now I have been writing,...
3 min read
Pat Heffernan: Feb 9, 2017
If you are seeking positive change, you know your language choice matters. Your nightmare is to inadvertently use a word that triggers a frame in...
3 min read
Pat Heffernan: Jan 12, 2017
You’ve read the statistics about the power of visuals (especially infographics). You know visual content is more likely to have an impact, to be...
1 min read
Pat Heffernan: Jan 5, 2017
Which Change Conversations blog posts were most popular in calendar year 2016? The numbers tell us what readers liked, and shared, and commented on,...
3 min read
Pat Heffernan: Oct 6, 2016
Crisis communication is not something I really want our clients to gain experience with. But no matter what your industry or sector, you have at...
2 min read
Pat Heffernan: Sep 1, 2016
Much as we love the warm, natural tones of the stone wall framing Marketing Partners’ open office, its greatest value is as a daily reminder of the...
1 min read
Pat Heffernan: Jun 16, 2016
It is easy to feel conflicted when you're marketing for good. Many nonprofits and public agencies feel the tension. On one hand, you know your...
1 min read
Pat Heffernan: Jun 2, 2016
With the trees in full leaf on the hillsides, lush and green are the signs of May in Vermont. Abundance is an apt term for the fodder published last...
1 min read
Pat Heffernan: May 5, 2016
April showers found us seeking a higher proportion of fresh, new and fun links than our usual mix of substantive fodder for serious thinkers and...
2 min read
Pat Heffernan: Apr 7, 2016
Spring has been doggedly stubborn about arriving this year. The rollercoaster weather finds us swapping winter coats for garden rakes within a...
3 min read
Pat Heffernan: Mar 10, 2016
It is every marketer or writer’s nightmare. After years of carefully planned and executed content strategy, your recipe for creating content is...
2 min read
Pat Heffernan: Mar 3, 2016
It’s just about sugaring season — the annual Vermont ritual when the sweet sap of Sugar Maples warms and runs out of the taps, a time for learning...