4 min read
Pat Heffernan: Nov 2, 2017
I can no longer count on my fingers the number of times I've searched fruitlessly for the perfect, convincing set of facts for changing minds to...
1 min read
Pat Heffernan: Oct 12, 2017
If ‘best-kept secret’ is a phrase you’ve ever heard used to describe your nonprofit, you are not alone. Perhaps it’s just the popularity of the...
3 min read
Pat Heffernan: Oct 5, 2017
Brand and branding are terms you hear used and misused daily in marketing and advertising. Once terms used only by those working in the field or by...
2 min read
Pat Heffernan: Sep 14, 2017
Do you worry about saying bad words? I know sometimes I feel as if I spend an inordinate amount of time thinking about how to avoid bad words and...
4 min read
Pat Heffernan: Aug 10, 2017
While officially this is the second in a series of posts about changing minds and message framing, you may be interested because it can also be...
2 min read
Pat Heffernan: Aug 1, 2017
Signs abound of a growing sustainability language disconnect between marketers’ communications and what consumer and business customers understand,...
2 min read
Pat Heffernan: Jul 13, 2017
Yes, it takes a lot of work to create a stellar piece of content today. And there are no shortcuts. You need to develop the content strategy idea, do...
1 min read
Pat Heffernan: Jul 6, 2017
I expect What’s In It For Me (WIIFM), to be crystal clear. And your customers do too.
2 min read
Pat Heffernan: Jun 15, 2017
If you’re like most change communicators I know, you spend quite a bit of time keeping up on what’s known and what’s new in communication, persuasion...
2 min read
Pat Heffernan: May 4, 2017
For many years the message triangle has been one of the tools I use most often for clients and for myself. Whenever a major speech, news event or...
2 min read
Pat Heffernan: Apr 6, 2017
We were ‘talking shop’ over breakfast recently, as business people are wont to do. After several mentions of ‘collaborative this’ or ‘collaborative...
4 min read
Pat Heffernan: Mar 9, 2017
When you believe in a cause, it becomes your baby, and one of the hardest things to do is let go of its name. For decades now I have been writing,...