Change Convos Monthly Top Picks: 5 links we loved in June

Posted by Pat Heffernan on 7/2/15 1:30 PM


It’s summertime in Vermont. Time for sunny days and warm weather. And time to catch up with friends over a great meal for lively conversation. Here are our monthly top picks for conversation starters this month — a recap our five favorite links from around the web in June. And read on to discover the top five stories from here on the Change Conversations blog.
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Topics: Fun, Purpose, Mission, Values, Framing and Reframing

National brands: How to engage and market locally in Vermont

Posted by Tara Pereira on 6/25/15 10:00 AM

For national brands and organizations, marketing locally and engaging a target community can be challenging without extensive preparation and research.

When you look at this picture what do you see? Soft serve? Vanilla ice cream with chocolate sprinkles? A creemee with jimmies? There is no wrong answer, but how you answer depends on where you live. And if you were to include this image in a Vermont print ad and call it softserve, many locals would know right away that you weren’t a local company.

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Topics: Communication and Marketing

How To Help Your Team Keep Up With Marketing Change

Posted by Pat Heffernan on 6/22/15 1:55 PM

Trying to help your team keep up with the incredible rate of marketing change? And keep on top of your daily work, and keep your brain open to thinking in new ways, and model continuous learning, and get the amount of sleep recommended for optimal brain performance? It’s tempting to say: “Good luck with that.” But the reality is there are known strategies and resources that work for high performers across sectors and in businesses of all sizes. Let’s look at core strategies and a few top choices for resources.

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Topics: Our Brains, Communication and Marketing

When you say it better with pictures: 3 examples

Posted by Brad Pettengill on 6/18/15 10:00 AM

"A picture is worth a thousand words" has never been more relevant. Cave paintings thousands of years old got a simple message across, but now you need to decide daily when or which pictures to use, from a myriad of sophisticated visual methods, so you can communicate complex messages quickly and persuasively in an attention-deficit world.

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Topics: Design, Infographics, Our Brains, Persuasion

How to Create Image Rollovers Easily with CSS3

Posted by Steve McIntyre on 6/11/15 10:00 AM

Image rollovers have been around since the days of the Flying Toasters, but back then it took some moderate skill in JavaScript to get them to work. If you had a copy of Dreamweaver, it could spit out the code for you. Now with CSS3 doing a simple image rollover with a link is easy using only HTML and a little CSS3. There are other CSS3 tricks in the same vein, but I’ll save those for a different tutorial.

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Topics: Website Design and Development

Collaborating for Social Good? Try these 7 useful tools

Posted by Pat Heffernan on 6/8/15 10:00 AM

Large-scale social change requires a lot of collaboration—with multiple nonprofits, values-led businesses, and public agencies. And the bigger and bolder your goal, the more likely your broad cross-sector, public-private partnership includes organizations with widely disparate resources and technical skills. Collaborating for social good isn’t easy!

Effectively collaborating for social good requires key players have the ability to review, comment on, find and act on an enormous amount of material[1]. And everyone involved wants that information to be easily accessible, readable, and actionable on a 24/7 basis, regardless of their hardware, internal protocols or staff skill levels. I’ve found web-based software tools can bridge geographic and technical distances and unite collaborators for collective impact. Here are my favorite 7 useful tools — and why they work.

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Topics: Change Agents, Purpose, Mission, Values

Change Convos monthly top picks: 5 links we loved in May

Posted by Pat Heffernan on 6/4/15 10:00 AM

June is here and that means that summer will soon be officially in full swing! Summer means our indoor-outdoor time allotment shifts, but there’s always time to check out what’s new on our radar. Let's recap our five favorite posts from around the web in May. And read on to discover the top five stories from right here on the Change Conversations blog.

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Topics: Fun


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