B is for Business Blog: 5 tips for success

Posted by Tara Pereira on 8/27/15 10:00 AM

This week my kids went back to school and I started thinking about the importance of writing fundamentals in school and more specifically in business blogs. Nurturing your community by offering them story and content to make you a valued part of their tool kit is something that should be at the very basis of your blogging.

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Topics: Content & Inbound Marketing

Social Intrapreneur: The Future of Business?

Posted by Guest Blogger on 8/20/15 12:00 PM


Vermonters have always taken the disruptive, “beat the band,” approach, or so we believe. The small, motivated, Green Mountain State prides itself on setting the example for legislation transformation and always remaining a step ahead. But how does such a small state have such a large influence on national political and environmental issues? A friend once told me, “it’s not about the size of the dog in the fight; it’s about the size of the fight in the dog.” It takes a passionate group of people with resilient voices to create change and that is something “we Vermonters” have done for many years.

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Topics: Change Agents, Sustainability

The Stress-Free Guide to Making Twitter Work for You

Posted by Guest Blogger on 8/13/15 3:30 PM

Is your business using Twitter? Maybe not, because you've heard tending to a business Twitter account takes lots of time or money. Finding links, creating amusing posts, and keeping up to date with hashtags and industry news can seem like a job on its own, which is a major drawback when your business has other priorities. But did you know there are ways to grow your Twitter following with minimal effort and without any cost to your budget?

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Topics: Social Media

SEO FAQs: So what is a canonical URL tag & what does it do?

Posted by Steve McIntyre on 8/6/15 11:30 AM


Canonical. The fact that I had to look up how to pronounce it, rather than the definition, is a little comical, which is how it’s pronounced, (albeit with an extra syllable). From the root word canon, which is defined as “an accepted principle or rule,” canonical means in this case, authoritative. For search engine optimization, you want this.

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Topics: SEO & SEM

Change Convos monthly top picks: 5 links we loved in July

Posted by Pat Heffernan on 8/3/15 10:00 AM


Summer in Vermont is chock full of outdoor distractions, but that doesn’t mean you have to miss out. To help you catch up, here are our monthly top picks from around the web in July, plus the top five stories from here on the Change Conversations blog.


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Topics: Fun, Purpose, Mission, Values, Energy & Climate Change

Instagram: Your Best Visual Marketing Tool?

Posted by Guest Blogger on 7/30/15 12:00 PM


It’s frustrating to be a small business advertiser or nonprofit advocate today, especially if yours is a visually driven world. The return on your promotional tools just keeps getting smaller. Television is weakened by DVRs that let your audience record shows and fast forward through commercials. There has been a 25% drop in newspaper readership for ages 18-24 from 1999 to 2014. In fact, there isn’t a newspaper readership age group that hasn’t dropped at least 20% in that time frame. And the “banner blindness” audiences have developed in response to website banner or pop-up ads has been well documented for years. But Instagram may be your best visual marketing tool ever.

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Topics: Communication and Marketing, Social Media

How to emotionally engage with your community

Posted by Tara Pereira on 7/23/15 10:00 AM


Helping your community emotionally engage with you is a great indicator of marketing success. Building an emotional connection can take many forms. And because of one company’s success in connecting, I recently found myself in a position that would never have occurred to me. I had to explain to my eight-year-old son that the president of his favorite company passed away. My husband and I actually had to sit down and discuss how we were going to handle it before “the talk.”

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Topics: Marketing Strategy


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