How Much Will It Cost? Start at the end.

Posted by Dave Bowers on 11/19/15 10:00 AM

Of course the short answer to your question about the cost of an important new creative project is “It depends.” But that’s not a particularly helpful answer, so instead I like to suggest starting at the end.

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Topics: Design, Website Design and Development, Marketing Planning

Marketing Musings from an American in Ireland

Posted by Brad Pettengill on 11/12/15 10:00 AM

Recently my wife and I traveled to Ireland for our son's destination wedding. Here are a few observations made with my marketing, design and photography eye.

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Topics: Design

Monthly top picks: 5 links we loved in October

Posted by Pat Heffernan on 11/5/15 10:00 AM


Let's recap our five favorite posts for change makers and communicators from around the web in October. As if to keep up with the vibrant colors of fall foliage, the web offered a wealth of captivating posts last month, which made narrowing down to five monthly top picks an unusual challenge. And read on to discover the top stories from right here on the Change Conversations blog.

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Topics: Change Agents, Purpose, Mission, Values

5 Ways to Research Your Potential Customers

Posted by Pat Heffernan on 10/29/15 10:00 AM


Everyone tells you that you need to research your potential customers, but no one tells you much about how to do it. Whether you are in a small organization or at a large company, you need good prospect research, and you may wonder where to begin and how to add useful details to that shadowy group known as 'potential customers.'

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Topics: Research, Marketing Strategy

Event planning 201: What’s happening before, during and after

Posted by Sally Kieny on 10/22/15 10:00 AM


In previous posts, we’ve shared the basics of event planning: how to make your event newsworthy and a top 10 list for every event. In this post, we’ll discuss some of the before, during and after details that can make or break any event.

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Topics: Public Relations

Quick Tips For SEO Writing

Posted by Steve McIntyre on 10/15/15 10:20 AM


I've ben around long enough to remember when terms like "SEO" and "writing" didn't appear together in the same sentence. This is one of the hallmarks of modern marketing and the rise of the Internet –– the necessary marriage of technical knowledge (coding, SEO, digital editing...) with creative skills (design, writing, photography, video...). Whether your strategies include a full-blown digital marketing or inbound marketing campaign, or simply getting your latest blog post read by more people, your success will rest on a foundation of effective SEO writing. Here are five quick tips for writing with search engine optimization in mind.


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Topics: SEO & SEM

5 Best-in-Class Marketing Lessons for SMBs [New Data]

Posted by Pat Heffernan on 10/13/15 9:00 AM


In today’s world of big data, actionable data remains rare — especially for the small and midsize businesses (SMBs) whose limited marketing resources make gut-based decision making most risky. Which is why the wealth of actionable data in the just-released seventh State of Inbound Marketing 2015 report is such a resource. (Do not be misled by the term inbound marketing in the title; a wide range of marketing tactics is covered.)

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Topics: Content & Inbound Marketing

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