When you look at this picture what do you see? Soft serve? Vanilla ice cream with chocolate sprinkles? A creemee with jimmies? There is no wrong answer, but how you answer depends on where you live. And if you were to include this image in a Vermont print ad and call it softserve, many locals would know right away that you weren’t a local company.
Topics: Communication and Marketing
Trying to help your team keep up with the incredible rate of marketing change? And keep on top of your daily work, and keep your brain open to thinking in new ways, and model continuous learning, and get the amount of sleep recommended for optimal brain performance? It’s tempting to say: “Good luck with that.” But the reality is there are known strategies and resources that work for high performers across sectors and in businesses of all sizes. Let’s look at core strategies and a few top choices for resources.
"A picture is worth a thousand words" has never been more relevant. Cave paintings thousands of years old got a simple message across, but now you need to decide daily when or which pictures to use, from a myriad of sophisticated visual methods, so you can communicate complex messages quickly and persuasively in an attention-deficit world.
Topics: Website Design and Development
Large-scale social change requires a lot of collaboration—with multiple nonprofits, values-led businesses, and public agencies. And the bigger and bolder your goal, the more likely your broad cross-sector, public-private partnership includes organizations with widely disparate resources and technical skills. Collaborating for social good isn’t easy!
Effectively collaborating for social good requires key players have the ability to review, comment on, find and act on an enormous amount of material. And everyone involved wants that information to be easily accessible, readable, and actionable on a 24/7 basis, regardless of their hardware, internal protocols or staff skill levels. I’ve found web-based software tools can bridge geographic and technical distances and unite collaborators for collective impact. Here are my favorite 7 useful tools — and why they work.
June is here and that means that summer will soon be officially in full swing! Summer means our indoor-outdoor time allotment shifts, but there’s always time to check out what’s new on our radar. Let's recap our five favorite posts from around the web in May. And read on to discover the top five stories from right here on the Change Conversations blog.