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Tara Pereira

Tara helps companies tell their stories. With a strong background in producing creative content and in project management, Tara has over 18 years of experience in the visual communications industry.

2 min read

Media interviews: Pro tips for beginners

Being interviewed by the media for the first time can be nerve wracking. Whether it is a print interview or a broadcast interview, you are being...

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2 min read

Top #Inbound16 Takeaways: It is all about the audience

This is my second year attending Inbound, the annual HubSpot extravaganza (also known as a conference). The workshops I attended last year focused on...

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visual content blue sky photo

2 min read

Choosing the Right Visual Content for Your Story

I just returned from a trip to Italy. (A little envy is understandable.) Travel can be a great way to see another country’s view of design and...

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2 min read

Get an A+ with these 5 blog tips

For a lot of us, back-to-school means change. Change of schedule, change of traffic patterns, but I like to think of September as an opportunity to...

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2 min read

Repurpose your nonprofit video content for a new perspective

If you think about the time and resources needed to develop and produce a fantastic video for your nonprofit, it makes sense to repurpose and...

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Dontforget_your_camera.jpg

2 min read

Capturing the Event: Don't forget your visual checklist

You’ve been planning your next event for a while now — finding a location, building a schedule and making sure your speakers are ready to go. A lot...

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Events: How to master the art of the mission-driven plan

Summer is the perfect season to plan an event or fundraiser for your mission-driven organization. Who wouldn't want to spend time outdoors for a good...

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2 min read

How to clean up your email list & engage your subscribers

Email marketing is a a great way to engage and to nurture your community and contacts. But you need to take care of a very important anchor that is...

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3 min read

5 Myths That Can Sabotage Your Next Video

Video seems to be everywhere these days, but not all of it is great quality. Look out for these five myths that can sabatoge your next video before...

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2 min read

How to build a social content library for a rainy day

We all can agree that social media marketing can sometimes seem like a beast that is always hungry. Sure it can be a lot of fun and it is always...

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1 min read

Video Storytelling: How to structure your testimonial

Video storytelling can be incorporated into your nonprofit's marketing strategy in many ways. Testimonial videos and case studies are based on the...

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2 min read

How to Use Digital Storytelling for Change

Lately, I’ve been thinking about using digital storytelling for change and how we think about connecting and promoting behavior change using...

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