Tara Pereira

Tara helps companies tell their stories. With a strong background in producing creative content and in project management, Tara has over 18 years of experience in the visual communications industry.

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Recent Posts

Events: How to master the art of the mission-driven plan

 

Summer is the perfect season to plan an event or fundraiser for your mission-driven organization. Who wouldn't want to spend time outdoors for a good cause, right? In honor of the Fourth of July when many of us are enjoying community events like parades, 5k races and family parties, here are our top five blog posts that celebrate mission-driven marketing and the joys of event planning done well.

Posted by Tara Pereira on 7/4/16 10:00 AM

How to clean up your email list & engage your subscribers

 

Email marketing is a a great way to engage and to nurture your community and contacts. But you need to take care of a very important anchor that is the foundation of any email marketing program — your contact list.  This is important because it is likely you will lose one third of your contacts every year through attrition or “churn.”

Posted by Tara Pereira on 6/9/16 10:30 AM

5 Myths That Can Sabotage Your Next Video

 

Video seems to be everywhere these days, but not all of it is great quality. Look out for these five myths that can sabatoge your next video before you succumb to the pressure to "just add some video" to your content marketing mix.

Posted by Tara Pereira on 5/12/16 10:00 AM

How to build a social content library for a rainy day

 

We all can agree that social media marketing can sometimes seem like a beast that is always hungry. Sure it can be a lot of fun and it is always great to put an image out there that instantly connects. We all looooove the likes, the shares, and especially the comments. But even with a solid editorial calendar and extensive rss feeds, regularly providing thoughtful information and visually rich content can be a challenge. So what do you do? Easy - be prepared and plan. Stock your content library like a squirrel grabbing acorns and getting ready for winter.

Posted by Tara Pereira on 3/17/16 10:00 AM

Video Storytelling: How to structure your testimonial

 

Video storytelling can be incorporated into your nonprofit's marketing strategy in many ways. Testimonial videos and case studies are based on the simple idea that word-of-mouth storytelling can be quite powerful. 

Posted by Tara Pereira on 2/18/16 10:00 AM

How to Use Digital Storytelling for Change

 

Lately, I’ve been thinking about using digital storytelling for change and how we think about connecting and promoting behavior change using storytelling techniques. In the digital world, storytelling is informed by audience, tool, and style.  You always start with audience.  And then decide on the best tool for communication. Once you know your tool, you can decide on a style.

 

Posted by Tara Pereira on 1/21/16 10:00 AM

National Nonprofits: localizing for marketing change

 

In an earlier post National Brands: how to engage and market locally in Vermont, I wrote about the importance of national brands understanding local markets. Marketers' messages are always competing for our attention. We all want to know what is going on in the world today, so much so that it sometimes pulls focus from what is happening in our immediate area. But there is a difference between a national organization’s “national” story versus its local story. Successful campaigns connect universal ideas with the personal.

Posted by Tara Pereira on 12/17/15 10:00 AM

Podcasts: Building community with sound

Lately, whenever I have free moment I’ve been listening to podcasts. Just like any other type of media content, digital audio segments can be funny, sad, interesting and informative, all at the same time. They can be a source of education and of creative inspiration. They can also be a great way for your organization to produce additional content for your community with a quick turnaround.

Posted by Tara Pereira on 10/8/15 1:27 PM

#Inbound15 Takeaways: Content Marketing pro tips

 

Going to a Hubpot marketing conference for the first time can be be pretty exciting– the disco lights, the vibe, the 14,000 creative smart people all in one place, and of course the many  presentations by smart creative people. This year, I focused my agenda schedule on content marketing, strategy and storytelling. Here are my top takeaways.

Posted by Tara Pereira on 9/24/15 10:00 AM

B is for Business Blog: 5 tips for success

This week my kids went back to school and I started thinking about the importance of writing fundamentals in school and more specifically in business blogs. Nurturing your community by offering them story and content to make you a valued part of their tool kit is something that should be at the very basis of your blogging.

Posted by Tara Pereira on 8/27/15 10:00 AM

How to Emotionally Engage with Your Community

Helping your community emotionally engage with you is a great indicator of marketing success. Building an emotional connection can take many forms. And because of one company’s success in connecting, I recently found myself in a position that would never have occurred to me. I had to explain to my eight-year-old son that the president of his favorite company passed away. My husband and I actually had to sit down and discuss how we were going to handle it before “the talk.”

Posted by Tara Pereira on 7/23/15 10:00 AM

National brands: How to engage and market locally in Vermont

 

For national brands and organizations, marketing locally and engaging a target community can be challenging without extensive preparation and research.

When you look at this picture what do you see? Soft serve? Vanilla ice cream with chocolate sprinkles? A creemee with jimmies? There is no wrong answer, but how you answer depends on where you live. And if you were to include this image in a Vermont print ad and call it softserve, many locals would know right away that you weren’t a local company.

Posted by Tara Pereira on 6/25/15 10:00 AM

10 Tips for Success: How to conquer a video interview

 

When you think of being on camera and getting the word out about your mission, you may think initially of public relations and participating in a media interview. But don't limit yourself. In marketing and outreach today, there are many different ways video can be used in promotion. Preparing for media interviews and messaging can become a core part of your marketing and content strategy. And while preparing for a media interview and preparing for a testimonial video or promotional video are similar, there are a few slight differences. Let's look at both what's the same and what's different about the most common video interview types.

Posted by Tara Pereira on 5/28/15 10:00 AM

Visual Storytelling: How to complete your puzzle

 

The power of visual storytelling can be compelling and immediately engaging. In today’s marketing world, strong visuals are a necessary element in a successful marketing program. People often say let's take a look at the big picture. In marketing the big picture is like a lot of little pieces that make up a big jigsaw puzzle. And in this puzzle, every little piece is important because it connects to the next one to create the finished whole.

Posted by Tara Pereira on 4/30/15 10:00 AM