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Tara Pereira

Tara helps companies tell their stories. With a strong background in producing creative content and in project management, Tara has over 18 years of experience in the visual communications industry.

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3 min read

New Year Resolutions and Inspiration for the Digital Marketer

At the beginning of a new year, it is natural to want to set resolutions both personally, and professionally for your organization. We all start out...

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3 min read

Want your social video to be thumb-stoppingly good?

"71% of internet users will access social networking sites regularly this year." source One of the great challenges and great truths of social media...

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2 min read

How to conduct effective video interviews

Do you know the secret to conducting a good video interview? Whether you are gathering video testimonials for your website or developing an...

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3 min read

Video Strategy: Which online video style is right for you?

Saying you need video for your business is kind of like saying you need a website. Both are general terms for an essential tool that can mean a lot...

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Nonprofits: How to Master Video Marketing

More than ever before, nonprofits need to integrate video content into annual marketing campaigns. Every day there are new opportunities and...

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3 min read

How to write an effective nonprofit video script

No nonprofit can afford to produce a video that is not inline with its marketing goals and outreach plans. The more your nonprofit team can lay out a...

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3 min read

Do Nonprofits Need a Creative Brief for Behavior Change?  

Having clear communication and a solid creative process between agency team members and your nonprofit management team is imperative. It is important...

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WHEN should you hire a marketing agency

3 min read

When should you hire a marketing agency?

Is your nonprofit embarking on an outreach campaign focused on a new community? Does your government agency need message training on a new subject,...

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3 min read

Video Marketing on the Nonprofit Buyer's Journey

Video is a very effective form of communication and can be especially powerful in nonprofit marketing and impact storytelling. One third of all...

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2 min read

Don't let your social media feed become a snowstorm

It is always interesting to me to watch the ebb and flow of major events on social media. It is natural to see themes on our Facebook feeds as the...

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VIDEO MARKETING for NONPROFITS

3 min read

Video Marketing Success for Nonprofits in 2017

It It has been the “year of video” for at least 6 years now in the marketing world. But 2017 really might be the year when nonprofits should take...

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2 min read

All email marketing is personal

Email marketing can be more effective than social for nurturing and engaging your base. We’ve written about the value of a clean email list,...

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