2 min read
Tara Pereira: 12/17/15 10:00 AM
In an earlier post National Brands: how to engage and market locally in Vermont, I wrote about the importance of national brands understanding local...
2 min read
Tara Pereira: 10/8/15 1:27 PM
Lately, whenever I have free moment I’ve been listening to podcasts. Just like any other type of media content, digital audio segments can be funny,...
2 min read
Tara Pereira: 9/24/15 10:00 AM
Going to a Hubpot marketing conference for the first time can be be pretty exciting– the disco lights, the vibe, the 14,000 creative smart people all...
2 min read
Tara Pereira: 8/27/15 10:00 AM
This week my kids went back to school and I started thinking about the importance of writing fundamentals in school and more specifically in business...
2 min read
Tara Pereira: 7/23/15 10:00 AM
Helping your community emotionally engage with you is a great indicator of marketing success. Building an emotional connection can take many forms....
3 min read
Tara Pereira: 6/25/15 10:00 AM
For national brands and organizations, marketing locally and engaging a target community can be challenging without extensive preparation and...
3 min read
Tara Pereira: 5/28/15 10:00 AM
When you think of being on camera and getting the word out about your mission, you may think initially of public relations and participating in a...
3 min read
Tara Pereira: 4/30/15 10:00 AM
The power of visual storytelling can be compelling and immediately engaging. In today’s marketing world, strong visuals are a necessary element in a...
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