2 min read
Pat Heffernan: 7/12/18 11:05 AM
Know that you are not alone. You are definitely not the only one puzzled by distinguishing between the terms content marketing and inbound marketing....
3 min read
Pat Heffernan: 6/14/18 11:50 AM
Yes, you read that correctly: How NOT to use customer demographics in your marketing. In an attempt to make research-based marketing decisions, many...
3 min read
Pat Heffernan: 4/12/18 11:00 AM
Mission-driven organizations can be surprised to suddenly find themselves struggling with employee recruitment and retention. (Wasn't it just...
2 min read
Pat Heffernan: 3/8/18 10:30 AM
The power of words, labels, language and frames is often a popular topic at the water cooler and lunch table here, but it has been top-of-mind...
3 min read
Pat Heffernan: 2/8/18 10:00 AM
Thoughts on the psychology of words, word use, pronouns, and social issues have been scurrying across my brain lately. Not that you can’t find me...
3 min read
Pat Heffernan: 1/25/18 11:57 AM
Do you feel that? That tugging sensation on your heart? You’re not sure why, but as serious, and as focused, and as grownup as you are, you likely...
3 min read
Pat Heffernan: 12/28/17 10:00 AM
I am worried. As I wrote earlier, part of creating a persuasive change message is to document and describe the problem before offering a solution...
2 min read
Pat Heffernan: 11/23/17 10:00 AM
Rich metrics are one of the delights of implementing an integrated inbound marketing program. Inbound’s ability to track the history of an...
4 min read
Pat Heffernan: 11/9/17 10:05 AM
Making sure that your website reaches and communicates effectively to everyone requires attention to many factors—design, language, search...
4 min read
Pat Heffernan: 11/2/17 11:42 AM
I can no longer count on my fingers the number of times I've searched fruitlessly for the perfect, convincing set of facts for changing minds to...
1 min read
Pat Heffernan: 10/12/17 10:00 AM
If ‘best-kept secret’ is a phrase you’ve ever heard used to describe your nonprofit, you are not alone. Perhaps it’s just the popularity of the...
3 min read
Pat Heffernan: 10/5/17 2:30 PM
Brand and branding are terms you hear used and misused daily in marketing and advertising. Once terms used only by those working in the field or by...
