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1 min read
Pat Heffernan
:
10/12/17 10:00 AM
If ‘best-kept secret’ is a phrase you’ve ever heard used to describe your nonprofit, you are not alone. Perhaps it’s just the popularity of the Best-Kept Secret book, but it seems as if a larger-than-usual number of reluctant marketers self-described as a ‘best-kept secret’ have crossed my path lately. Yet knowing you are not alone does not ease your concern about knowing you cannot advance your mission if no one knows you exist.
Let’s look at seven likely reasons why your nonprofit is a secret. Ask yourself if any of the following common barriers to effective nonprofit communications could possibly be true for your organization.
If any of these common rationalizations resonate as true for your situation, then you have a starting point to correct the problem. (And I’ll be diving deeper into each in future posts.) You know your mission cannot be achieved if no one knows you exist—tackle this challenge with the same passion you bring to work every day. Meanwhile, here are a few inspirational examples and resources for effective nonprofit communications.
Nine Digital Marketing Lessons Nonprofits Can Learn from charity: water
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