3 min read
Pat Heffernan: Jul 9, 2026
A media call feels urgent — but it usually isn’t. Taking a few minutes to get your bearings can be the difference between a quote you’re proud of and...
4 min read
Pat Heffernan: Jan 8, 2026
Think your communication is always bias-free? Think that you are equally respectful, inclusive and welcoming with a diverse range of people — those...
5 min read
Pat Heffernan: Oct 10, 2024
In today’s rapidly evolving media landscape, understanding where and how your story is told isn’t just strategic—it’s essential. How you communicate...
2 min read
Pat Heffernan: Jul 11, 2024
The other day, as we pondered our (heavy) work plan together for the upcoming six weeks, a startup mission-driven client asked if there were...
2 min read
Pat Heffernan: Apr 11, 2024
One day as I flicked through a group of RSS and Twitter feeds for a client in education, I came across a sketch that made me chuckle in recognition....
3 min read
Pat Heffernan: Jan 11, 2024
Everyone tells you that you need to research your potential customers, but no one tells you much about how to do it. Whether you are in a small...
4 min read
Pat Heffernan: Aug 26, 2022
Whew! You’re exhausted. You’ve just finished a sprint to get your mobile-first site updated after Google’s latest Core Web Vitals algorithm change....
6 min read
Pat Heffernan: Nov 14, 2019
How can you quickly and safely create the images you need for your blogging and social media efforts and avoid common copyright risks? Unless your...
2 min read
Pat Heffernan: Oct 10, 2019
Consistent values-based communication. I believe everyone benefits when a mission-driven business or nonprofit focuses on words, messages, issues,...
3 min read
Pat Heffernan: Jun 13, 2019
The more you know, the harder it is to remove the curse of knowledge from your writing. After years of education and experience in your field, you...
5 min read
Pat Heffernan: Apr 11, 2019
Last week in a client meeting I was asked a string of marketing questions that I have been asked many times before. “Is that a good open rate, a good...
3 min read
Pat Heffernan: Mar 14, 2019
It often happens this way. First I hear a book author on NPR talking about an interesting subject, then the issue comes up with friends, and then...