Change Conversations blog

Intern Blogger

Intern Blogger

Intern bloggers are student interns at Marketing Partners who are offered the opportunity to write about their experience and learnings of interest to our community of changemakers. Individual guest bloggers are linked to their LinkedIn profile.

Recent posts by Intern Blogger

5 min read

How to Start a Podcast for Your Mission-Driven Brand

By Intern Blogger on 12/1/16 10:00 AM

 

With the current podcast boom brought on by the likes of Serial and This American Life, it seems like there is a podcast for everyone and every brand is podcasting. But before you go out there and grab some equipment like the bright-eyed go-getter I know you are, you better take a look deep inside yourself and answer some questions.

5 min read

Why Every Tweet Matters For Your Brand Identity

By Intern Blogger on 4/28/16 8:00 AM

 

The Change Conversations blog has covered how to make Twitter work for you in previous posts, but today I want to look in more detail at how each tweet reflects on your brand identity. The smallest difference in how you approach messaging on social media can change public perceptions in big ways — and Twitter is the first (and fastest) to reflect any change.

3 min read

5 Tips to Foster Motivation in Your Organization

By Intern Blogger on 4/21/16 8:00 AM


 

study conducted by Harvard Business Review about inner work life and performance found people are more productive and creative when their work lives are positive. It is probably no surprise to you to hear employees are more motivated when they are happy with the work they produce and when they have a positive view of the organization they work for. But how do you translate values, ideals and beliefs into action to motivate your team and grow your socially responsible organization? How do you take a concrete set of shared values and create a workplace enviroment that will foster motivation day in and day out?

5 min read

Powerful Image Selection for the Mission-Driven

By Intern Blogger on 4/14/16 12:30 PM

 

When you are given a document to read or you are emailed a newsletter containing information to keep you up-to-date, what is going to keep you reading and scrolling? Certainly not never-ending text! That’s what images are for. We need to keep our materials visually relevant as well as informative. But how do you know if it is the right type of image to help you tell the story for your mission-driven organization?

4 min read

How to Use the Social Media Rule of Thirds

By Intern Blogger on 2/11/16 10:00 AM

 

Maintaining a successful social media presence can be a daunting task — juggling your profiles on multiple platforms while keeping pace with the ever-changing social media world is intimidating. Fortunately, there’s a ‘golden rule’ of social media strategy that involves a simple formula, but one that is often overlooked: The Rule of Thirds.

5 min read

5 Strategies for Nonprofits to Use Instagram More Effectively

By Intern Blogger on 12/10/15 10:00 AM

 

The U.S. Census Bureau reported in June of 2015 that Millennials are now the largest generation, outnumbering even the Baby Boomers. Thanks to the Millennial Generation the social media revolution has a large army of foot soldiers.

4 min read

Social Intrapreneur: The Future of Business?

By Intern Blogger on 8/20/15 12:00 PM

 

Vermonters have always taken the disruptive, “beat the band,” approach, or so we believe. The small, motivated, Green Mountain State prides itself on setting the example for legislation transformation and always remaining a step ahead. But how does such a small state have such a large influence on national political and environmental issues? A friend once told me, “it’s not about the size of the dog in the fight; it’s about the size of the fight in the dog.” It takes a passionate group of people with resilient voices to create change and that is something “we Vermonters” have done for many years.

8 min read

The Stress-Free Guide to Making Twitter Work for You

By Intern Blogger on 8/13/15 3:30 PM

Is your business using Twitter? Maybe not, because you've heard tending to a business Twitter account takes lots of time or money. Finding links, creating amusing posts, and keeping up to date with hashtags and industry news can seem like a job on its own, which is a major drawback when your business has other priorities. But did you know there are ways to grow your Twitter following with minimal effort and without any cost to your budget?
5 min read

Instagram: Your Best Visual Marketing Tool?

By Intern Blogger on 7/30/15 12:00 PM


 

It’s frustrating to be a small business advertiser or nonprofit advocate today, especially if yours is a visually driven world. The return on your promotional tools just keeps getting smaller. Television is weakened by DVRs that let your audience record shows and fast forward through commercials. There has been a 25% drop in newspaper readership for ages 18-24 from 1999 to 2014. In fact, there isn’t a newspaper readership age group that hasn’t dropped at least 20% in that time frame. And the “banner blindness” audiences have developed in response to website banner or pop-up ads has been well documented for years. But Instagram may be your best visual marketing tool ever.

3 min read

Social Media: No longer a choice for your business

By Intern Blogger on 5/7/15 10:00 AM

 

Over the course of my internship at Marketing Partners, I’ve learned about a variety of different topics and acquired some important real-world skills. Working with a mix of clients has exposed me to all sorts of different industries, but here’s one of my biggest takeaways that applies to all of them – social media isn’t a choice for your business anymore – and, as we’ve written about before, using social media for business is very different from personal social media use.

3 min read

How to Use Gamification for Social Change

By Intern Blogger on 4/27/15 10:00 AM

 

"In a hole in the ground there lived a hobbit. Not a nasty, dirty, wet hole, filled with the ends of worms and an oozy smell, nor yet a dry, bare, sandy hole with nothing in it to sit down on or to eat: it was a hobbit-hole, and that means comfort."
- J.R.R. Tolkien, The Hobbit.

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