Brad Pettengill

4 min read

Make a great impression at your next tradeshow

Brad Pettengill: 5/19/16 10:00 AM

The last time you strolled through a tradeshow you probably made a mental note about those booths and displays that were really engaging and those...

5 min read

Photo style guidelines: Seven tips for your public sector agency

Brad Pettengill: 3/24/16 10:00 AM

You're considering an image for your upcoming campaign, but you have an uneasy feeling about its content, tone and style. Perhaps establishing...

7 min read

Your marketing photography: how to hire a professional

Brad Pettengill: 12/24/15 10:00 AM

There will always be a place for snapshot-quality photos, typically in testimonials and/or social media where professional polish can work against...

4 min read

Marketing Musings from an American in Ireland

Brad Pettengill: 11/12/15 10:00 AM

Recently my wife and I traveled to Ireland for our son's destination wedding. Here are a few observations made with my marketing, design and...

5 min read

In Marketing, Like Gardening: You Reap What You Sow

Brad Pettengill: 9/3/15 10:00 AM

A few weeks ago I spent the day in our garden, playing catch-up. After 9 straight hours of weeding, clipping, digging, mounding and watering, I...

2 min read

The Five Worst Photography Mistakes

Brad Pettengill: 7/16/15 10:00 AM

You need strong images for your marketing campaign and you've decided to use photography as the best way to evoke an emotional response, build your...

1 min read

When you say it better with pictures: 3 examples

Brad Pettengill: 6/18/15 10:00 AM

"A picture is worth a thousand words" has never been more relevant. Cave paintings thousands of years old got a simple message across, but now you...

3 min read

How to Optimize Photos for Your Mobile-Friendly Site

Brad Pettengill: 4/23/15 10:00 AM

Knowing how to optimize photos for your mobile-friendly site has never been more important. Accessing the Internet with mobile devices, such as smart...

2 min read

These Logos are Certifiable!

Brad Pettengill: 1/30/14 10:00 AM

In this article, ninth in the series, Logo, Corporate Identity or Brand—What's the Difference? I want to look at certification logos and the...

2 min read

Enclosure Logos—Boring or Brilliant?

Brad Pettengill: 12/5/13 11:00 AM

2 min read

Building and Maintaining Your Corporate Identity

Brad Pettengill: 11/4/13 11:25 AM

I started this series with the post Logo, Corporate Identity or Brand — What’s the Difference?, which briefly defines these terms and what...

2 min read

Logo Design 101: The Coat of Arms, Crest and Shield

Brad Pettengill: 8/12/13 12:15 PM

In article 6 of the series, Logo, Corporate Identity or Brand—What's the Difference? we continue to explore combination marks—logos using both...