You're considering an image for your upcoming campaign, but you have an uneasy feeling about its content, tone and style. Perhaps establishing guidelines for creation of new images didn't seem that important for a public sector agency, but now you have more and more calls for images, in a variety of contexts, social media, print advertising, website sliders, etc. You're starting to see the importance of consistency in feel, color, subject matter in your communication, so let’s fall back, regroup and establish photo style guidelines that tell your story, support your mission, and save you time as you move forward.