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Brad Pettengill

In addition to his role on our team as senior designer and art director, Brad is a professional photographer and long-time Kung Fu instructor. With all that fodder for blogging, Brad narrows his focus to write about design and balance in graphics, photography and life outside work.

seals used in logo design

2 min read

Logo Design 101: The Combination Logo, Part 2: Seals

In this fifth article in the series, Logo, Corporate Identity or Brand—What's the Difference? we continue to explore the third category of logo, the...

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title graphic for combination_logo_pt1

2 min read

Logo Design 101: The Combination Logo, Part 1

In this fourth article in the series, Logo, Corporate Identity or Brand—What's the Difference? we start to explore the third category of logo design,...

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Featured image for The Wordmark

3 min read

Logo Design 101 The Wordmark

Let's continue to dig into logo design. Logos fall into 3 basic categories: Standalone Symbol, logotype/wordmark, and combination marks. In this post...

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title graphic for The Symbol

3 min read

Logo Design 101: The Symbol

In the first in this series of blog posts, Logo, Corporate Identity or Brand—What's the Difference?, I briefly explored these three marketing...

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apple-logo_golden_ratio

4 min read

Logo Design: Is Boring and Ugly the new awesome?

The world is full of bad, ugly and boring logos. Everywhere you look, someone has, in their mind, saved a boatload of cash by cobbling together some...

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