Pat Heffernan

Toxic Chemicals: States Are Doing What EPA Won’t

Pat Heffernan: Jun 28, 2018 9:43:44 AM

Image Credit Patrick Kyle Since residents of Bennington, Vermont found PFOA in their tap water last year, it seemed a given to many of us that a...

Unplugging: How to Power Down in a Wired World

Pat Heffernan: Feb 12, 2018 4:50:00 PM

NPR shared an excellent piece today on the impact of technologies on our brains. This is the subject of near-daily discussion in our offices because...

3 min read

How to Support Women Entrepreneurs in Rural Areas

Pat Heffernan: Jun 6, 2017 11:12:00 AM

The need is well documented. The Kauffman Foundation and others have detailed the female-male gap in business startup rates, gross revenues and...

Targeting “Millennials” means targeting no-one

Pat Heffernan: May 29, 2017 7:01:00 AM

"If I were to tell you that marketers were using astrological signs as a way to understand/target specific groups of people, you’d tell me that’s a...

Growth in U.S. Working-Age Population Driven by Immigration

Pat Heffernan: Mar 27, 2017 10:03:00 PM

Amidst all the talk about the declining population of younger working-age people in Vermont and much of the Northeast, this research finding from the...

Advertising run amok...

Pat Heffernan: Dec 4, 2016 10:05:00 AM

Say it isn't so. We often work with public sector government agencies, so we are acutely aware of the financial and political pressures they...

Ethical Investing (and Shopping) Made Easy?

Pat Heffernan: Nov 29, 2016 10:03:00 AM

I've watched with excitement the trend to make it easier for ordinary investors to identify sustainable, carbon-free, ethical or socially responsible...

1 min read

An Event Done Well: #StateOfWomen

Pat Heffernan: Jun 15, 2016 10:05:00 AM

The White House hosted the United State of Women Summit on June 14, inspiring those participating both in real life and virtually. #StateOfWomen is a...