Advertising run amok...
Say it isn't so. We often work with public sector government agencies, so we are acutely aware of the financial and political pressures they...
"If I were to tell you that marketers were using astrological signs as a way to understand/target specific groups of people, you’d tell me that’s a ridiculous strategy." So begins a rant post by Adam Singer on Search Engine Watch. And I couldn't agree more.
In a world awash with data, I am amazed by the broad stereotypes about age accepted by decisionmakers without empirical support. There is no such thing as one audience of Millennials or Baby Boomers. When you hear your audience includes trying to reach the "younger" or the "older" generation, or a monolithic group of software engineers, it is time to request the research necessary to develop a clear picture of the multiple personas you are trying to reach.
Say it isn't so. We often work with public sector government agencies, so we are acutely aware of the financial and political pressures they...
If you find yourself skimming the morning news and skipping the evening news, you're not alone. Columbia Journalism Review reports that there is a...
The need is well documented. The Kauffman Foundation and others have detailed the female-male gap in business startup rates, gross revenues and...