"If I were to tell you that marketers were using astrological signs as a way to understand/target specific groups of people, you’d tell me that’s a ridiculous strategy." So begins a rant post by Adam Singer on Search Engine Watch. And I couldn't agree more.

In a world awash with data, I am amazed by the broad stereotypes about age accepted by decisionmakers without empirical support. There is no such thing as one audience of Millennials or Baby Boomers. When you hear your audience includes trying to reach the "younger" or the "older" generation, or a monolithic group of software engineers, it is time to request the research necessary to develop a clear picture of the multiple personas you are trying to reach.


Default compliance number
Posted by Pat Heffernan on May 29, 2017 7:01:00 AM
Find me on:

Topics: Customer Demographics, Website Analytics, Demographic Targeting


Follow Us

Follow Marketing Partners on LinkedIn Follow Marketing Partners on Twitter Follow Marketing Partners on Pinterest Like Marketing Partners on Facebook Follow Marketing Partners via RSS

About On Our Radar

On Our Radar highlights issues of interest to the MPI Team, our clients and friends. We tend to pick topics of particular relevance to Vermont, whether or not they have emerged in national awareness yet.

Recent Posts

Creative Commons

Creative Commons

© 2009- to present, Marketing Partners, Inc. Content is licensed under a Creative Commons Attribution-Noncommercial-NoDerivs 3.0 United States License to share as much as you like. Please attribute to Marketing Partners and link to On Our Radar.

Creative Commons License may not apply to images used within posts and pages on this website. See hover-over or links for attribution associated with each image and licensing information.