Say it isn't so.

We often work with public sector government agencies, so we are acutely aware of the financial and political pressures they experience. (To our way of thinking, our client's pain is our pain.) But recent news that paid advertising placements were being sold in U.S. national parks startled us.

Don't get me wrong. Advertising works, and when it is done well, I support Ads Worth Spreading. The two keys to social good advertising to me are: non-intrusive and mission-matched.

This is the item in the New York Times that caught my eye: Mother Nature Is Brought to You By ... To my mind, a clear case of advertising running amok in the public sector.

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Posted by Pat Heffernan on Dec 4, 2016 10:05:00 AM
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Topics: Advertising and Media, Social Good Marketing


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On Our Radar highlights issues of interest to the MPI Team, our clients and friends. We tend to pick topics of particular relevance to Vermont, whether or not they have emerged in national awareness yet.

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