Say it isn't so.
We often work with public sector government agencies, so we are acutely aware of the financial and political pressures they experience. (To our way of thinking, our client's pain is our pain.) But recent news that paid advertising placements were being sold in U.S. national parks startled us.
Don't get me wrong. Advertising works, and when it is done well, I support Ads Worth Spreading. The two keys to social good advertising to me are: non-intrusive and mission-matched.
This is the item in the New York Times that caught my eye: Mother Nature Is Brought to You By ... To my mind, a clear case of advertising running amok in the public sector.
On Our Radar highlights issues of interest to the MPI Team, our clients and friends. We tend to pick topics of particular relevance to Vermont, whether or not they have emerged in national awareness yet.
Pat Heffernan: Nov 5, 2021 6:32:28 PM
If you find yourself skimming the morning news and skipping the evening news, you're not alone. Columbia Journalism Review reports that there is a...
Pat Heffernan: Jun 4, 2021 5:31:19 PM
Over the past 20 years, the number of female CEOs at Fortune 500 companies has increased by nearly 14-fold. Sounds good until you realize in 2021...
Pat Heffernan: Mar 31, 2021 11:15:00 AM
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Pat Heffernan