On Our Radar, page 1

Despite missteps amid a charged political season, I believe the Centers for Disease Control and Prevention (CDC) remains a public health institution worthy of our trust. Here is why.

A Steady Stream of Essential Information

For decades I have relied on the CDC for timely, important public health information, helpful resources, and useful tools to help spread the word near and far. For example, as we head into flu season, the CDC offers the following animation in its public media library.

The most compelling and convincing of the many pieces I've seen during National Public Health Week 2019 are an article and a video in The New York Times. The excellent, brief video captures (without oversimplifying) the interrelated problems of:

• antibiotic resistance,
• the lack of animal ID-tracking,
• access to farms for outbreak investigations,
• and timely hospital reporting in the U.S..

The State of Vermont, which prides itself for leading on public policy solutions for farm-to-plate, organic farming, and public health issues, is likely to find taking the lead here challenging.

Image Credit Patrick Kyle

Since residents of Bennington, Vermont found PFOA in their tap water last year, it seemed a given to many of us that a broad, preventive response to chemical contamination would be crafted and approved by the State Legislature and Administration in 2018.

Ryan Johnson for NPR

NPR shared an excellent piece today on the impact of technologies on our brains. This is the subject of near-daily discussion in our offices because marketing communication has become a technology-driven field -- and we find ourselves coaching our clients, particularly the nonprofits and government agencies, to add more so-called martech (marketing technology) to their world in order to advance their cause cost effectively.

The need is well documented. The Kauffman Foundation and others have detailed the female-male gap in business startup rates, gross revenues and number of employees for comparable businesses, even within the same industry. The challenge has become identifying promising, practical solutions -- especially in non-metro areas.

"If I were to tell you that marketers were using astrological signs as a way to understand/target specific groups of people, you’d tell me that’s a ridiculous strategy." So begins a rant post by Adam Singer on Search Engine Watch. And I couldn't agree more.

Amidst all the talk about the declining population of younger working-age people in Vermont and much of the Northeast, this research finding from the Pew Research Center Fact Tank struck me: "Immigration projected to drive growth in U.S. working-age population through at least 2035."

To me, this is yet one more reason to increase our awareness, knowledge, and communication competencies around cultural differences, diversity and inclusion.

Say it isn't so.

We often work with public sector government agencies, so we are acutely aware of the financial and political pressures they experience. (To our way of thinking, our client's pain is our pain.) But recent news that paid advertising placements were being sold in U.S. national parks startled us.