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Dave Bowers

Dave’s time at work is divided up between his roles as technical production and project manager for our clients. Dave writes about technical systems, production, traffic and how to make good things happen in a mission-driven marketing communications firm.

2 min read

How to Avoid 5 Common Image Mistakes on Your Website

"Use a picture. It's worth a thousand words."- Arthur Brisbane, newspaper editor Images are a must. They draw interest, convey emotion, and amplify...

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3 min read

How to request a website proposal for your nonprofit

You know nonprofit organizations need websites just as small businesses do, but you may be surprised to learn nonprofit sites can be more complex and...

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2 min read

Why inbound needs to be part of your marketing

Inbound marketing is no longer a new concept. Even marketers and other business leaders not currently practicing inbound or content marketing tend to...

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2 min read

How Much Will It Cost? Start at the end.

Of course the short answer to your question about the cost of an important new creative project is “It depends.” But that’s not a particularly...

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1 min read

Opportunities for Your Website Using Analytics: A Clear Path

In my last post, Seeing Opportunities for Your Website Using Analytics, I showed a few key reports from Google Analytics to see how traffic enters,...

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2 min read

See Opportunities for Your Website Using Analytics

As marketers, we strive to drive traffic to your website where a wealth of information about your company, organization, products, or events is just...

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3 min read

Website Security and Maintenance: What you need to know

If you fall behind on your website security and maintenance, you're all but asking to be hacked. (Most hacked sites are behind on publicly announced...

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A comparison of RGB and CMYK color models.

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Why You Need a Design Style Guide

Image via Wikipedia

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What is FSC printing

2 min read

What is FSC printing?

In my role as production manager, I find many clients ask me about FSC printing—what it is, how it works, the benefits, and the costs associated with...

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