5 SEO Basics to Make Your Best Content Eminently Findable
Whew! You’re exhausted. You’ve just finished a sprint to get your mobile-first site updated after Google’s latest Core Web Vitals algorithm change....
Of course the short answer to your question about the cost of an important new creative project is “It depends.” But that’s not a particularly helpful answer, so instead I like to suggest starting at the end.
Starting with what you want this new tool to help you accomplish is a time and cost-saving move. Think through the answers to questions like these:
Informed by this information, your creative agency will be prepared to develop a creative brief. This document serves to translate your end point into a guide for your creative team, which depending on the project could include a copywriter, graphic designer, photographer or illustrator, video or audio producer, voice or acting talent, printer, fabricator and more. It’s only after you have approved the creative brief that “It depends” can begin to take shape in dollars.
For many projects, your creative partner will be able to give you a firm estimate or a “ballpark figure” for the cost of the project at this point. But for a complex project involving multiple specialty vendors, you’re likely to receive a two-part estimate: one part for creative concept development and a second for production. Imagine a free-standing, walk-in trade show booth with video and interactive computer displays – soliciting production estimates will need to wait until the creative has been developed and matched to fabrication or production requirements. Either way, once everyone involved has chimed in, you will finally have an estimate to approve.
So how much will it cost? This may have seemed like a long answer to a short question, but thinking through the process systematically in this way will prepare you to brief your creative agency or in-house team effectively. Here’s diagram for your reference.
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