6 min read
Dave Bowers: 1/25/18 10:00 AM
I wrote about this last in 2010 when unemployment was near ten percent and competition for work was fierce and cutthroat. And while a lot has changed...
4 min read
Dave Bowers: 11/30/17 10:30 AM
Marketing, like many other worthwhile activities, is a team venture. And every effective team needs a coach, rules of the game, and a common goal....
2 min read
Dave Bowers: 9/7/17 10:00 AM
If you have a website without the HTTPS protocol, you should have received an email recently telling you that Google Chrome will show a security...
2 min read
Dave Bowers: 8/18/17 10:00 AM
We build websites. It’s not all we do, but it is a big part of the services we offer to clients large and small. Often during the process we complete...
3 min read
Dave Bowers: 8/3/17 10:00 AM
Relying on spreadsheets to keep track of your organization's donors, volunteers, and other contacts gets tiresome and ineffective quickly. But many...
2 min read
Dave Bowers: 6/8/17 10:30 AM
What is a landing page? A landing page is simply the website page where your visitors land after they type in or click a link. The link can be on a...
3 min read
Dave Bowers: 3/30/17 10:00 AM
Why do you need to know about image resolution? If you are ever going to print something, put a graphic on the web, or create a PowerPoint...
3 min read
Dave Bowers: 3/2/17 10:00 AM
The sales dynamic continues to change, and today's buyers are better informed and further along in their decision process before they first reach out...
3 min read
Dave Bowers: 2/2/17 3:30 PM
You know your business or organization needs a website. And, you probably have one (or maybe more than one). But does your website reach your...
2 min read
Dave Bowers: 10/27/16 10:00 AM
You know email can be an effective marketing tool. Email marketing averages an ROI of $38 for every $1 spent. (DMA National Client Email Report 2015)...
1 min read
Dave Bowers: 8/25/16 11:00 AM
Ok, I’m a big fan of advertising. When used correctly advertising is a good way to promote your brand, service, or product. But advertising can’t do...
3 min read
Dave Bowers: 7/28/16 11:00 AM
Advertising works. Businesses get results with strategic advertising. Why else would so many businesses spend so much money if it didn’t? And big...