Steve McIntyre

Steve’s knowledge of several computer languages and programming techniques serves him well in his role as digital developer at Marketing Partners. Steve writes about nerdy things many of us may not otherwise understand.

Recent Posts

Quick Tips For SEO Writing

 

I've ben around long enough to remember when terms like "SEO" and "writing" didn't appear together in the same sentence. This is one of the hallmarks of modern marketing and the rise of the Internet –– the necessary marriage of technical knowledge (coding, SEO, digital editing...) with creative skills (design, writing, photography, video...). Whether your strategies include a full-blown digital marketing or inbound marketing campaign, or simply getting your latest blog post read by more people, your success will rest on a foundation of effective SEO writing. Here are five quick tips for writing with search engine optimization in mind.

 

Posted by Steve McIntyre on 10/15/15 10:20 AM

SEO FAQs: So what is a canonical URL tag & what does it do?

 

Canonical. The fact that I had to look up how to pronounce it, rather than the definition, is a little comical, which is how it’s pronounced, (albeit with an extra syllable). From the root word canon, which is defined as “an accepted principle or rule,” canonical means in this case, authoritative. For search engine optimization, you want this.

Posted by Steve McIntyre on 8/6/15 11:30 AM

How to Create Image Rollovers Easily with CSS3

 

Image rollovers have been around since the days of the Flying Toasters, but back then it took some moderate skill in JavaScript to get them to work. If you had a copy of Dreamweaver, it could spit out the code for you. Now with CSS3 doing a simple image rollover with a link is easy using only HTML and a little CSS3. There are other CSS3 tricks in the same vein, but I’ll save those for a different tutorial.

Posted by Steve McIntyre on 6/11/15 10:00 AM

It's time for mobile friendly! Is your website responsive?

 

If you’re wondering whether your website is mobile friendly, Google made a Mobile Friendly Website Testing Tool that you can use to find out. The tool will list the problems the website has, and suggest corrective measures you can take to pass the test. It’s pass or fail.

Everyone needs a mobile friendly responsive design

The importance of having a mobile friendly website is about to skyrocket.  Later this month, Google will be making a change to their algorithm that will affect websites that are not “mobile friendly”. 

Posted by Steve McIntyre on 4/16/15 10:00 AM